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 # Use Case 04: Mike — The Roofing Contractor
 ## Profile
 | Field | Value |
 |---|---|
 | Name | Mike |
 | Business | Roofing Contractor |
 | Employees | 8 |
 | Revenue Driver | Insurance claims + Full replacements |
 | Primary Goal | Qualified quote requests |
 | Digital Maturity | Low |
 ## Problems
 - Seasonal demand
 - Inconsistent lead flow
 - Little online strategy
 - Geographic visibility gaps
 ## Success Metrics
 - Qualified quote requests
 - Geographic visibility
 - Lead consistency
 ## Desired Hermes Outcomes
 - Competitor monitoring
 - Local SEO opportunities
 - Website conversion recommendations
 - Seasonal strategy alerts