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+# Use Case 04: Mike — The Roofing Contractor
+
+## Profile
+
+| Field | Value |
+|---|---|
+| Name | Mike |
+| Business | Roofing Contractor |
+| Employees | 8 |
+| Revenue Driver | Insurance claims + Full replacements |
+| Primary Goal | Qualified quote requests |
+| Digital Maturity | Low |
+
+## Problems
+
+- Seasonal demand
+- Inconsistent lead flow
+- Little online strategy
+- Geographic visibility gaps
+
+## Success Metrics
+
+- Qualified quote requests
+- Geographic visibility
+- Lead consistency
+
+## Desired Hermes Outcomes
+
+- Competitor monitoring
+- Local SEO opportunities
+- Website conversion recommendations
+- Seasonal strategy alerts
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