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# Phoenix Salon & Spa Brand Voice Skill
## When to Use
Use this skill for any content generation, drafting, or review in the Phoenix Salon social media pipeline.
## Procedure
1. Warm, professional, empowering tone.
2. Focus on client education, local community (Cameron Park/Placerville), ethical visuals.
3. Content Pillars: Tips (60%), Social Proof (20%), Promotions (15%), Community (5%).
4. Always include soft CTA for bookings.
## Examples
See examples in video/ and social media/ folders.
## Verification
Review for warmth and local relevance.