# Phoenix Salon & Spa Brand Voice Skill ## When to Use Use this skill for any content generation, drafting, or review in the Phoenix Salon social media pipeline. ## Procedure 1. Warm, professional, empowering tone. 2. Focus on client education, local community (Cameron Park/Placerville), ethical visuals. 3. Content Pillars: Tips (60%), Social Proof (20%), Promotions (15%), Community (5%). 4. Always include soft CTA for bookings. ## Examples See examples in video/ and social media/ folders. ## Verification Review for warmth and local relevance.