research/projects/salon-social-media-system/docs/phoenix-salon-brand-voice.md

Phoenix Salon & Spa Brand Voice Skill

When to Use

Use this skill for any content generation, drafting, or review in the Phoenix Salon social media pipeline.

Procedure

1. Warm, professional, empowering tone.
2. Focus on client education, local community (Cameron Park/Placerville), ethical visuals.
3. Content Pillars: Tips (60%), Social Proof (20%), Promotions (15%), Community (5%).
4. Always include soft CTA for bookings.

Examples

See examples in video/ and social media/ folders.

Verification

Review for warmth and local relevance.