Add brand guidelines doc with gut health-skin note (easy-to-understand emphasis) in salon-social-media-system. Verified op followed.

2026-06-21 22:55:55 +00:00
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+# PSS Social Media Brand Guidelines (Draft)
+
+**Core Brand**: Elevated beauty rooted in community. Results-driven skincare/hair, confidence, transformation.
+
+**Key Focus Areas** (Pillars):
+- Transformations/before-after
+- Education/tips (hair, skin, tanning)
+- Promotions/specials/memberships
+- Team spotlights
+- Client stories/reviews
+- Community/behind-the-scenes
+
+**Gut Health-Skin Connection Note** (Critical):
+- Content must be **as easy to understand as possible**.
+- Assume audience is new to the topic.
+- Use simple language, short sentences, analogies, visuals, step-by-step.
+- Avoid jargon; explain terms simply.
+- Goal: Make it approachable and actionable so clients feel empowered.
+
+**Tone**: Warm, professional, encouraging, community-focused.
+
+**Visual Style**: Clean, high-quality, natural lighting, before/after pairs, relaxing spa vibes.
+
+**Vagaro Tie-in**: Reference bookings/services; drive traffic to Vagaro for appointments.
+
+Update as we get direct input from owner.