personal-agent-os/projects/salon-social-media-system/docs/brand-guidelines.md

PSS Social Media Brand Guidelines (Draft)

Core Brand: Elevated beauty rooted in community. Results-driven skincare/hair, confidence, transformation.

Key Focus Areas (Pillars):

• Transformations/before-after
• Education/tips (hair, skin, tanning)
• Promotions/specials/memberships
• Team spotlights
• Client stories/reviews
• Community/behind-the-scenes

Gut Health-Skin Connection Note (Critical):

• Content must be as easy to understand as possible.
• Assume audience is new to the topic.
• Use simple language, short sentences, analogies, visuals, step-by-step.
• Avoid jargon; explain terms simply.
• Goal: Make it approachable and actionable so clients feel empowered.

Tone: Warm, professional, encouraging, community-focused.

Visual Style: Clean, high-quality, natural lighting, before/after pairs, relaxing spa vibes.

Vagaro Tie-in: Reference bookings/services; drive traffic to Vagaro for appointments.

Update as we get direct input from owner.