From ff05574c8113e319fbcf04eeef2d7daf814401b2 Mon Sep 17 00:00:00 2001 From: Ty Date: Sun, 21 Jun 2026 22:55:55 +0000 Subject: [PATCH] Add brand guidelines doc with gut health-skin note (easy-to-understand emphasis) in salon-social-media-system. Verified op followed. --- .../docs/brand-guidelines.md | 26 +++++++++++++++++++ 1 file changed, 26 insertions(+) create mode 100644 projects/salon-social-media-system/docs/brand-guidelines.md diff --git a/projects/salon-social-media-system/docs/brand-guidelines.md b/projects/salon-social-media-system/docs/brand-guidelines.md new file mode 100644 index 0000000..83dde66 --- /dev/null +++ b/projects/salon-social-media-system/docs/brand-guidelines.md @@ -0,0 +1,26 @@ +# PSS Social Media Brand Guidelines (Draft) + +**Core Brand**: Elevated beauty rooted in community. Results-driven skincare/hair, confidence, transformation. + +**Key Focus Areas** (Pillars): +- Transformations/before-after +- Education/tips (hair, skin, tanning) +- Promotions/specials/memberships +- Team spotlights +- Client stories/reviews +- Community/behind-the-scenes + +**Gut Health-Skin Connection Note** (Critical): +- Content must be **as easy to understand as possible**. +- Assume audience is new to the topic. +- Use simple language, short sentences, analogies, visuals, step-by-step. +- Avoid jargon; explain terms simply. +- Goal: Make it approachable and actionable so clients feel empowered. + +**Tone**: Warm, professional, encouraging, community-focused. + +**Visual Style**: Clean, high-quality, natural lighting, before/after pairs, relaxing spa vibes. + +**Vagaro Tie-in**: Reference bookings/services; drive traffic to Vagaro for appointments. + +Update as we get direct input from owner. \ No newline at end of file