SEO & AEO Desk
9efd554e11
- README = map + anti-slop placement rules - BUSINESS_PLAN at docs/ (sole strategy SoT); absorb beyond-NAP - Fold owner workflow, surfaces, MCP distribution - research/ → evidence/; drop stub READMEs + LAYERS twin - Fix dead main ghosts; Desk = sole scribe
33 lines
2.0 KiB
Markdown
33 lines
2.0 KiB
Markdown
# Genre packs
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**Structural direction (working):** three layers when surfacing work to owners — not one giant schema dump.
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| Layer | What | Owner hears |
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| :--- | :--- | :--- |
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| **A — Universal** | Discovery foundation: NAP + Core 3 claimed + hours + website + description + service-area mode + no duplicates/contradictions | Everyone’s first punch list |
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| **B — Genre pack** | Thin ranked list for that vertical (secondaries, high-value attributes, services/menu shape, booking/links, maybe one vertical directory) | “For salons like yours, next is X” — never “schema” |
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| **C — Known-for** | From the owner’s own words | Extra attributes/photos/proof + later AI-readiness queries |
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**Surface rule:** scorecard ladder first (exist → know what you do → would recommend), then **3–7 actions max**, sorted by impact. Genre pack ranks the backlog.
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**Core 3 coverage rule:** **GBP** is richest; Apple Business Connect mid; Bing Places thinnest. Pack actions: set on GBP; mirror on Apple/Bing where the field exists.
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**Not the same as “beyond NAP”:** A/B/C = *what work we show the owner*. Beyond-NAP (in `docs/BUSINESS_PLAN.md`) = *provider capability ladder* (basics → extras → stacks).
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## Sourced Core 3 map + deep examples
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- [Core 3 sourced field map](./genre-packs/core3-field-map.md) — **SoT for fields** (no guessing)
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- [Core 3 source URLs](./genre-packs/SOURCES.md) — GBP / Apple / Bing links to reopen
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- [Salon](./genre-packs/salon.md) — genre application notes (illustrative only)
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- [Bakery](./genre-packs/bakery.md) — same
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## Later packs (not started on this branch)
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Auto repair, beauty (reconcile with salon), home services, tourism activity, local retail — add only when we go deep; no placeholder shells.
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## Why this matters
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Assistants evaluate helpfulness by whether the business answers the *right* questions for its category. Salon booking ≠ bakery known-for products.
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Plan pointer: [`docs/BUSINESS_PLAN.md`](../BUSINESS_PLAN.md).
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