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226 lines
13 KiB
Markdown
226 lines
13 KiB
Markdown
# Sales & Marketing Playbook
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## 1. The Core Message: Discovery, Story, Visuals, Booking
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`geolocal.io` helps local businesses get **discovered** in AI, tell their **story**, showcase their **visuals**, and enable **bookings and deposits** directly from ChatGPT—without requiring any technical expertise.
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| Component | What It Means For a Local Business |
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| :--- | :--- |
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| **Discovered** | When someone asks ChatGPT "who's the best mechanic in Frisco?", your business appears in the answer |
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| **Story** | The AI knows your history, your specialties, and what makes you unique |
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| **Visuals** | The AI can show photos of your work, your team, and your space |
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| **Booking** | A customer can set an appointment directly from the chat |
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| **Deposit** | The customer puts down a deposit to secure the time slot—all without leaving the AI interface |
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**This is the sizzle.** The steak is the MCP server. The sizzle is what business owners actually care about: more customers, more bookings, and less friction.
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**The value prop:** `geolocal.io` turns a local business from invisible in AI to discoverable, bookable, and payable—directly from the chat interfaces people are already using.
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---
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## 2. The 98.8% Problem: Why Local Businesses Are Invisible Today
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**The current reality:**
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- ChatGPT recommends **just 1.2% of local businesses**
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- 45% of consumers now use AI tools to find local businesses
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- If your business isn't in that 1.2%, **you don't exist** to the 45% of consumers using AI
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**What that means for the local business owner:**
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- When someone asks "who's the best mechanic in Frisco?", ChatGPT recommends someone else—or worse, no one specific
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- They are losing customers to competitors who are showing up in AI results, even if their work isn't as good
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- They don't even know they're invisible—they just see fewer customers and can't figure out why
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---
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## 3. The `geolocal.io` Solution: Making Businesses Discoverable
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### 3.1 What `geolocal.io` Does For a Business
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| Feature | How It Works | What the Business Gets |
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| :--- | :--- | :--- |
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| **AI Discovery** | We add a simple file to the business's website that tells AI agents "I exist, here's what I do" | The business shows up when people ask ChatGPT for their service |
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| **Rich Business Profile** | We pull the business's photos, story, services, and pricing into a structured format AI can read | The AI knows the business's history, specialties, and pricing |
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| **Visuals That Sell** | We make the business's best photos accessible to AI (work samples, team photos, location shots) | ChatGPT can show users what the business looks like |
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| **Booking Integration** | We connect the business's Cal.com calendar so AI can check availability and book appointments | Customers can book directly from ChatGPT |
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| **Deposit Capture** | We integrate Stripe so customers can put down a service deposit at the time of booking | The business gets paid before the appointment—no-shows become a thing of the past |
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| **Smart Recommendations** | The AI learns the business's strengths and recommends it for the right jobs | The business gets more qualified leads, not just tire-kickers |
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### 3.2 How It Works (Business Owner's View)
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| Step | What Happens | Business Owner's Effort |
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| :--- | :--- | :--- |
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| **1. Sign up** | Fill out a simple form with business name, address, and services | 5 minutes |
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| **2. We generate a file** | We create a simple JSON file for their website | 0 minutes |
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| **3. Add the file** | The business owner (or their agency) uploads the file to their website | 5 minutes |
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| **4. Connect calendar** | Link their Cal.com account (or we set it up for them) | 10 minutes |
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| **5. Go live!** | AI agents can now discover, recommend, and book them | — |
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**Total effort: 20 minutes. Total cost: $20/mo. Total impact: The business is now discoverable by AI.**
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### 3.3 The "Wow" Moment: Discovery to Deposit
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When a potential customer asks:
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> *"I need a mechanic in Frisco who works on German cars, is open tomorrow, and costs under $100 for an oil change."*
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Without `geolocal.io`: ChatGPT suggests generic options, maybe from a web search, but the specific business isn't mentioned.
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With `geolocal.io`:
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1. **Discovery:** ChatGPT searches the web and finds the business's MCP endpoint
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2. **Story:** ChatGPT reads the business's profile: "Family-run shop with 40 years of experience, specializing in BMW, Mercedes, and Audi."
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3. **Visuals:** ChatGPT shows a photo of the clean shop and service bays
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4. **Availability:** ChatGPT checks the business's Cal.com calendar and sees a 9 AM slot open
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5. **Booking:** ChatGPT asks the user: "I can book you for 9 AM. Would you like to put down a $25 deposit to secure the slot?"
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6. **Deposit:** The user says yes, ChatGPT processes the payment via Stripe, and the business gets a confirmed appointment—all without lifting a finger.
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**This is the experience `geolocal.io` enables.**
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---
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## 4. Target Audiences & Messaging
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### 4.1 The Local Business Owner
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**Who:** Independent local business owners—mechanics, salons, plumbers, gyms, restaurants.
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**Their pain:** "I'm not getting the calls I used to. Google rankings aren't working like they used to. I don't know how to get in front of these new AI things."
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**Message:** "When customers ask ChatGPT 'who's the best in my city?', we make sure you're the answer. We tell your story, show your photos, and even let customers book and pay from the chat—no tech skills required."
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**Call to action:** "See how you look in AI—free audit."
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### 4.2 The Agency (The Partner)
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**Who:** Local SEO agencies, web designers, digital marketing consultants.
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**Their pain:** "I need to offer my clients cutting-edge services, but I don't have the technical resources to build AI discovery tools myself. I'm losing clients to competitors who seem more advanced."
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**Message:** "You're already helping your clients dominate Google. Now you can help them dominate AI—and earn recurring revenue doing it. We handle the MCP infrastructure; you handle the client relationships. It's a 15-minute add-on that makes you look like a genius."
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**Call to action:** "Become a partner and start earning 20% recurring commission."
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### 4.3 The Chamber (The Strategic Customer)
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**Who:** Chamber of Commerce directors, tourism board executives, DMO leaders.
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**Their pain:** "We need to show our members value, but we don't have tech resources. We're worried our city is being left behind in the AI shift."
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**Message:** "98.8% of local businesses aren't recommended by ChatGPT. Your members are invisible. We can fix that—with a turnkey benefit that makes your entire membership discoverable by AI. One contract covers every member."
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**Call to action:** "Schedule a demo to see how your city looks in AI."
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---
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## 5. Marketing Channels & Tactics
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### 5.1 Agency Partner Recruitment
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**Primary channel:** Direct outreach to local SEO agencies and web design firms.
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**Tactic:** Offer a free audit of their client's AI visibility—then show them the opportunity:
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> *"Of your 20 clients, ChatGPT recommends [0-1] of them. Here's what it would look like if they were all discoverable—and how you'd earn recurring revenue for every one of them."*
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**Message:** "We don't compete with you. We make you look like the expert. You handle your clients, we handle the MCP infrastructure, and you earn 20% recurring commission."
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### 5.2 Direct SMB Recruitment
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**Primary channel:** Partner-introduced.
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**Tactic:** The agency does the introduction; you close the deal. The agency earns commission; you earn MRR.
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**Message:** "Your agency partner recommended you. We're the company that makes you discoverable in AI. Here's a free audit showing how you look today."
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**Secondary channel:** Local SEO content.
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**Tactic:** Blog posts, guides, and webinars on GEO/AEO for local businesses—ranked for terms like "AI discovery for local businesses" and "how to get recommended by ChatGPT."
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### 5.3 Chamber & Tourism Board Recruitment
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**Primary channel:** Direct outreach to Chamber directors and tourism board executives.
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**Tactic:** Offer a free city-wide AI visibility report:
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> *"Here's how many of your members are discoverable in AI today. Here's what it would look like if all of them were. Here's how we can make that happen—at no cost to you."*
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**Message:** "We're not asking for a budget. We're asking for a partnership. Your members get a powerful benefit; you get a powerful retention tool."
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### 5.4 Content Marketing
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**Content themes:**
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- **The 98.8% Problem:** Why most local businesses are invisible in AI
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- **Getting Discovered:** How to show up in ChatGPT, Gemini, and Claude
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- **Storytelling for AI:** How to make your business memorable to AI agents
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- **Booking from Chat:** How to capture customers directly from AI interfaces
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**Formats:** Blog posts, whitepapers, webinars, podcasts.
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---
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## 6. Sales Process & Scripts
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### 6.1 The "Discovery" Call (Agency Prospect)
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**Opening:**
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"Hi [Agency Name], this is [Your Name] from `geolocal.io`. I'm calling because we help agencies like yours offer their clients a new service: AI discovery and booking. I'd love to show you how it works. Do you have 10 minutes?"
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**The hook:**
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"Your clients are invisible in AI today. ChatGPT recommends just 1.2% of local businesses. We fix that. We make every one of your clients discoverable, bookable, and payable directly from ChatGPT. It takes 15 minutes to set up—and you earn 20% recurring commission on every client."
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**Objection handling:**
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| Objection | Response |
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| :--- | :--- |
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| "My clients are on Google—AI isn't relevant yet." | "45% of consumers now use AI to find local businesses. That's millions of customers bypassing Google. Your clients are losing business today." |
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| "I don't understand MCP." | "You don't need to. We handle the infrastructure. You handle your clients." |
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| "My clients won't pay for this." | "It's $20/mo. That's less than a coffee a day. And you can present it as a new service you're offering." |
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| "How do I know it works?" | "We have a 30-day money-back guarantee. If you don't see a difference, we refund every dollar." |
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### 6.2 The "Visibility Audit" Call (SMB Prospect)
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**Opening:**
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"Hi [Name], this is [Your Name] from `geolocal.io`. I'm calling because I noticed your business isn't showing up in AI search. When people ask ChatGPT 'who's the best mechanic in Frisco?', you're not mentioned. I'd love to show you what that means for your business."
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**The hook:**
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"Here's the deal: 45% of people now use ChatGPT to find local businesses. If you're not showing up, you're losing customers. We help businesses like yours show up in AI—and even let customers book appointments directly from the chat."
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**The story:**
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"Imagine this: Someone asks ChatGPT for a mechanic who specializes in German cars, is open tomorrow, and costs under $100. ChatGPT recommends you. It shows your photos, your story, and your availability. The user books an appointment and puts down a deposit—all without calling you. That's what we do."
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### 6.3 The "City Opportunity" Call (Chamber Prospect)
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**Opening:**
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"Hi [Director], this is [Your Name] from `geolocal.io`. I'm calling because I've analyzed your city's visibility in AI, and I think your members are missing a huge opportunity."
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**The hook:**
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"98.8% of local businesses aren't recommended by ChatGPT. Your members are invisible in the new AI economy. We can fix that. We make every one of your members discoverable, bookable, and payable by AI agents. It's a member benefit that costs you nothing to offer—and gives you a powerful reason for them to renew."
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**The story:**
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"Imagine if every Chamber member had a rich profile that AI agents could discover—their story, their photos, their services, their booking availability. When someone asks ChatGPT for a recommendation, they're referred to one of your members. That's a retention tool you can't buy."
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---
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## 7. Marketing Collateral
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| Collateral | Format | Audience | Purpose |
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| :--- | :--- | :--- | :--- |
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| **Discovery Demo Video** | 2-minute video | Everyone | Show the "discovery to deposit" experience |
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| **Case Study: A Local Business** | PDF/Web page | SMBs | Show how a business went from invisible to booked |
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| **Agency One-Pager** | PDF | Agencies | Sell the partner opportunity |
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| **Chamber One-Pager** | PDF | CoCs | Sell the member benefit |
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| **Free Audit Tool** | Web app | SMBs | Show SMBs their AI invisibility |
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| **Partner Deck** | Google Slides | Partners | Onboard and enable partners |
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| **Email Templates** | Google Doc | SDRs | Outreach to SMBs and agencies |
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## 8. Key Metrics & KPIs
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| Metric | Year 1 Target | Year 2 Target | Year 3 Target |
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| **Partner acquisition rate** | 10/mo | 25/mo | 50/mo |
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| **Active partners** | 50 | 150 | 300 |
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| **SMB clients** | 1,000 | 5,000 | 25,000 |
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| **Partner-sourced ARR** | 20% | 35% | 45% |
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| **Average clients per partner** | 5 | 15 | 30 |
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| **Time to first client** | < 30 days | < 20 days | < 15 days |
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| **Partner NPS** | 40+ | 50+ | 60+ |
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---
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> *Full market data and citations: [Market data and analysis](../investors/market-data-and-analysis.md)*
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> *Full competitive analysis: [Competitive intelligence](./competitive/intelligence.md)* |