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VPS admin 4d04a4a65a docs: expand scope to local retail alongside services

- Strategy §1a: brick-and-mortar services + local retail in scope
- Pure online e-com remains out (Shopify lane)
- ICP, NORTH_STAR, README, product docs aligned
- Add UC-03 general store (toothbrush / chicken strips case)

2026-07-18 06:08:08 +00:00

competitive

docs: Phase A repo structure — archive, product, kebab-case

2026-07-18 05:23:43 +00:00

channel-strategy.md

docs: Phase A repo structure — archive, product, kebab-case

2026-07-18 05:23:43 +00:00

ideal-customer-profile.md

docs: expand scope to local retail alongside services

2026-07-18 06:08:08 +00:00

partner-one-pager.md

docs: Phase A repo structure — archive, product, kebab-case

2026-07-18 05:23:43 +00:00

README.md

docs: Phase A repo structure — archive, product, kebab-case

2026-07-18 05:23:43 +00:00

sales-and-marketing.md

docs: Phase A repo structure — archive, product, kebab-case

2026-07-18 05:23:43 +00:00

README.md

Go-to-market

Channel, sales, and competitive materials. Must describe the company in Canonical Strategy — not a thinner or different product.

Doc	Purpose
ideal-customer-profile.md	Who we target
channel-strategy.md	Distribution channels
sales-and-marketing.md	Sales and marketing playbook
partner-one-pager.md	Partner sell-sheet
competitive/intelligence.md	Competitor landscape
competitive/moats-and-risks.md	Moats and risks

Note: Some GTM docs still reflect older partner-dashboard-first framing. Treat strategy as source of truth until those docs are revised.