Files
VPS admin 3f9c86f823 docs: Phase A repo structure — archive, product, kebab-case
- Move copilot history and CSV to docs/archive/
- Add docs/product/ (SSP, intermediate, genre packs) and engineering/adrs/
- Rename all spaced/special-char doc paths to kebab-case
- Nest competitive GTM under docs/gtm/competitive/
- Point README and NORTH_STAR at CANONICAL_STRATEGY
- Leave code/ unchanged for later monorepo Phase B
2026-07-18 05:23:43 +00:00

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# Go-to-market
Channel, sales, and competitive materials. Must describe the company in [Canonical Strategy](../strategy/CANONICAL_STRATEGY.md) — not a thinner or different product.
| Doc | Purpose |
|-----|---------|
| [ideal-customer-profile.md](./ideal-customer-profile.md) | Who we target |
| [channel-strategy.md](./channel-strategy.md) | Distribution channels |
| [sales-and-marketing.md](./sales-and-marketing.md) | Sales and marketing playbook |
| [partner-one-pager.md](./partner-one-pager.md) | Partner sell-sheet |
| [competitive/intelligence.md](./competitive/intelligence.md) | Competitor landscape |
| [competitive/moats-and-risks.md](./competitive/moats-and-risks.md) | Moats and risks |
**Note:** Some GTM docs still reflect older partner-dashboard-first framing. Treat strategy as source of truth until those docs are revised.