Replace label-only paths with first step / submit / proof / wait /
success for ranks 1–14, plus muffin-shop day-in-the-life of one
audit button firing GBP, Foursquare, and Data Axle tickets.
Amend the black-box solution: audit findings become per-platform
correction tickets; held multi-platform verification is the moat.
Frame as work to design, not built.
Explain unreconciled NAP copies across platforms and syndicators,
the claim-as-source-of-truth fix, and the three-frame visual without
implementation detail.
Give Bing Places and Yelp real weight next to GBP/Apple, note Core 3
richness order, and treat aggregators as a fact-distribution layer
for Presence — not a genre parent.
Capture tourism intermediates, chambers, and agency partners as
acquisition — orthogonal to genre taxonomy — and record ads vs
intermediate-first vs both without inventing BBB.
Split destination workshop from service-area trades, narrow beauty
away from healthcare, demote hybrid to a cross-cutting flag, and note
GBP's flat GCID catalog as outbound maps only.
Capture the phased owner-to-AI audit wedge (promise, verify, dual scores, self-serve loop, demand, graph-as-Northstar) so it is durable on a branch off planning-rev2.