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Mark BUSINESS_PLAN directions as provisional, not locked

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Ty: nothing locked; distill POR as we build; scribe insights.
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porbot
2026-09-15 16:50:17 +00:00
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docs/strategy/BUSINESS_PLAN.md
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@@ -8,6 +8,7 @@
- Checkpoint here after every few solid decisions (or when a phrase must not be lost). - Checkpoint here after every few solid decisions (or when a phrase must not be lost).
- Prefer revising this over spawning parallel strategy docs. - Prefer revising this over spawning parallel strategy docs.
- Mark unknowns as open questions. Do not invent market numbers here. - Mark unknowns as open questions. Do not invent market numbers here.
- Nothing is locked until Ty says so. Checkpoint working directions; revise freely as the conversation matures.
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@@ -66,7 +67,7 @@ Why:
**Strategic read (not pricing gimmick):** free usefulness → coverage → agent trust → more local queries resolved via geolocal → more owners want in → denser graph. **Strategic read (not pricing gimmick):** free usefulness → coverage → agent trust → more local queries resolved via geolocal → more owners want in → denser graph.
### Phase 1 owner conversation (locked direction) ### Phase 1 owner conversation (working direction — not locked)
Speak **outcomes**, not plumbing. Example: “most recommended bakery on Whidbey Island for muffins.” Do not lead with MCP, endpoints, or `llms.txt`. Speak **outcomes**, not plumbing. Example: “most recommended bakery on Whidbey Island for muffins.” Do not lead with MCP, endpoints, or `llms.txt`.
@@ -77,7 +78,7 @@ Phase 1 work looks like classic local visibility hygiene (2017-style) before pit
AI-agent readiness is the **next layer**, not the first conversation — but the free checkup should already answer, in plain English: would an assistant recommend this business for the stated job, and why / why not? AI-agent readiness is the **next layer**, not the first conversation — but the free checkup should already answer, in plain English: would an assistant recommend this business for the stated job, and why / why not?
### Free path after checkup (locked 2026-09-15) ### Free path after checkup (working direction — not locked)
Free includes: Free includes:
1. Ranked DIY punch list the technical owner can execute (e.g. align hours across providers) 1. Ranked DIY punch list the technical owner can execute (e.g. align hours across providers)
@@ -85,7 +86,7 @@ Free includes:
Soft upsell in-product: “comfortable DIY, or want GeoLocal to help?” Soft upsell in-product: “comfortable DIY, or want GeoLocal to help?”
### Paid “help” vs product (locked 2026-09-15) ### Paid “help” vs product (working direction — not locked)
- **Paid listing cleanup** (Maps / hours / NAP fixes done for the owner) = partner / agency **fulfillment**, not the product. - **Paid listing cleanup** (Maps / hours / NAP fixes done for the owner) = partner / agency **fulfillment**, not the product.
- **Product** = the owned geolocal record + ongoing AI-readiness score (and later agent-facing presence). - **Product** = the owned geolocal record + ongoing AI-readiness score (and later agent-facing presence).
@@ -123,7 +124,8 @@ If something here conflicts with `CANONICAL_STRATEGY.md`, resolve on purpose in
| When | What landed | | When | What landed |
| :--- | :--- | | :--- | :--- |
| 2026-09-15 | North star intent; owner-first buyer; partners as extension; agent-mediated “get discovered” path; free checkup wedge; reputation / critical-mass flywheel; open question on free durable win vs diagnosis-only | | 2026-09-15 | North star intent; owner-first buyer; partners as extension; agent-mediated “get discovered” path; free checkup wedge; reputation / critical-mass flywheel; open question on free durable win vs diagnosis-only |
| 2026-09-15 | Phase 1 = outcome language + local-hygiene foundation; free = DIY punch list + minimal owned record (densify now); paid listing-fix = partner/agency fulfillment; product = record + AI-readiness score; porbot = repo scribe, Desk = conversation | | 2026-09-15 | Working direction (not locked): phase 1 = outcome language + local-hygiene foundation; free may include DIY punch list + minimal owned record; paid listing-fix as partner/agency fulfillment; product = record + AI-readiness score; porbot = repo scribe, Desk = conversation |
| 2026-09-15 | Process: nothing locked yet — distill POR as we build; porbot scribes so key insights are not lost |
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