diff --git a/docs/strategy/BUSINESS_PLAN.md b/docs/strategy/BUSINESS_PLAN.md
index 944e474..dbfe98e 100644
--- a/docs/strategy/BUSINESS_PLAN.md
+++ b/docs/strategy/BUSINESS_PLAN.md
@@ -8,6 +8,7 @@
 - Checkpoint here after every few solid decisions (or when a phrase must not be lost).
 - Prefer revising this over spawning parallel strategy docs.
 - Mark unknowns as open questions. Do not invent market numbers here.
+- Nothing is locked until Ty says so. Checkpoint working directions; revise freely as the conversation matures.
 
 ---
 
@@ -66,7 +67,7 @@ Why:
 
 **Strategic read (not pricing gimmick):** free usefulness → coverage → agent trust → more local queries resolved via geolocal → more owners want in → denser graph.
 
-### Phase 1 owner conversation (locked direction)
+### Phase 1 owner conversation (working direction — not locked)
 
 Speak **outcomes**, not plumbing. Example: “most recommended bakery on Whidbey Island for muffins.” Do not lead with MCP, endpoints, or `llms.txt`.
 
@@ -77,7 +78,7 @@ Phase 1 work looks like classic local visibility hygiene (2017-style) before pit
 
 AI-agent readiness is the **next layer**, not the first conversation — but the free checkup should already answer, in plain English: would an assistant recommend this business for the stated job, and why / why not?
 
-### Free path after checkup (locked 2026-09-15)
+### Free path after checkup (working direction — not locked)
 
 Free includes:
 1. Ranked DIY punch list the technical owner can execute (e.g. align hours across providers)
@@ -85,7 +86,7 @@ Free includes:
 
 Soft upsell in-product: “comfortable DIY, or want GeoLocal to help?”
 
-### Paid “help” vs product (locked 2026-09-15)
+### Paid “help” vs product (working direction — not locked)
 
 - **Paid listing cleanup** (Maps / hours / NAP fixes done for the owner) = partner / agency **fulfillment**, not the product.
 - **Product** = the owned geolocal record + ongoing AI-readiness score (and later agent-facing presence).
@@ -123,7 +124,8 @@ If something here conflicts with `CANONICAL_STRATEGY.md`, resolve on purpose in
 | When | What landed |
 | :--- | :--- |
 | 2026-09-15 | North star intent; owner-first buyer; partners as extension; agent-mediated “get discovered” path; free checkup wedge; reputation / critical-mass flywheel; open question on free durable win vs diagnosis-only |
-| 2026-09-15 | Phase 1 = outcome language + local-hygiene foundation; free = DIY punch list + minimal owned record (densify now); paid listing-fix = partner/agency fulfillment; product = record + AI-readiness score; porbot = repo scribe, Desk = conversation |
+| 2026-09-15 | Working direction (not locked): phase 1 = outcome language + local-hygiene foundation; free may include DIY punch list + minimal owned record; paid listing-fix as partner/agency fulfillment; product = record + AI-readiness score; porbot = repo scribe, Desk = conversation |
+| 2026-09-15 | Process: nothing locked yet — distill POR as we build; porbot scribes so key insights are not lost |
 
 ---