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Note one-to-many demand channels from main as an open decision.

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Capture tourism intermediates, chambers, and agency partners as
acquisition — orthogonal to genre taxonomy — and record ads vs
intermediate-first vs both without inventing BBB.
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2026-10-01 10:10:28 -07:00
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@@ -130,9 +130,21 @@ Once Phase 0 is clear, work can run in parallel streams: promise and wedge langu
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## How demand arrives (acquisition, not taxonomy)
This section is about **who brings owners to the tool**, not about which genre parent an audit uses. Genre clusters (destination workshop, beauty, hybrid as a flag, and the rest) stay a product-rubric question. Demand is orthogonal.
On `main`, distribution is framed as the hard part of local SaaS (`docs/gtm/channel-strategy.md`, echoed in `NORTH_STAR.md` and Canonical Strategy §10). The primary one-to-many wedge there is **tourism / destination intermediates** — tourism boards, DMOs, and visitor bureaus: one board contract unlocks many member endpoints, often funded by lodging-tax or visitor-experience budgets, upgrading board sites from weak link lists into structured destination surfaces (UC-02). A **parallel** path is self-serve SMBs in high-intent verticals. **Chambers of Commerce** show up as a secondary one-to-many path (CoC-branded portals, member-benefit framing). **Agencies and SEO consultants** are a partner layer that implements and sells — not the product center. **BBB (Better Business Bureau) does not appear anywhere on `main`** in that research pass; do not invent it into this SoT.
Soft link only: a tourism-board wedge prefers shipping the **hospitality / tourism** pack; an intermediate still needs **category routing** across members, which uses taxonomy as wiring, not as the definition of our parents.
This doc’s product flow already assumes many owners **start themselves** (including from ads). Main’s board-and-partner motion can **coexist** with that, but “ads / self-start only,” “intermediate-first,” or “both” is a real decision — not something the genre list answers.
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## Decisions still open
Ty still needs to lock: which cluster pack we ship first; whether version one is web-only or also embeds in a chatbot; which providers feed the Presence score; how we measure Recommendability without overclaiming (simple heuristics versus live checks inside assistants); where the “email on file” for verification comes from; free versus paid; what never goes to a human versus when escalation is allowed; and whether **veterinary** rides with healthcare/regulated or gets its own call if in scope (GBP research dump: separate Pets bucket, ~59 leaves, not folded into Health & Medical).
Ty still needs to lock: which cluster pack we ship first; whether version one is web-only or also embeds in a chatbot; which providers feed the Presence score; how we measure Recommendability without overclaiming (simple heuristics versus live checks inside assistants); where the “email on file” for verification comes from; free versus paid; what never goes to a human versus when escalation is allowed; whether **veterinary** rides with healthcare/regulated or gets its own call if in scope (GBP research dump: separate Pets bucket, ~59 leaves, not folded into Health & Medical); and whether **v1 demand** is ads/self-start only, intermediate-first (tourism boards / chambers / partners), or both.
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