From 9310d54f4670b938c86e6f958f82c0d961769061 Mon Sep 17 00:00:00 2001 From: grokbot_ty Date: Thu, 1 Oct 2026 10:10:28 -0700 Subject: [PATCH] Note one-to-many demand channels from main as an open decision. MIME-Version: 1.0 Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: 8bit Capture tourism intermediates, chambers, and agency partners as acquisition — orthogonal to genre taxonomy — and record ads vs intermediate-first vs both without inventing BBB. --- docs/SELF_SERVE_AI_DISCOVERABILITY_CONCEPT.md | 14 +++++++++++++- 1 file changed, 13 insertions(+), 1 deletion(-) diff --git a/docs/SELF_SERVE_AI_DISCOVERABILITY_CONCEPT.md b/docs/SELF_SERVE_AI_DISCOVERABILITY_CONCEPT.md index d6017e5..07991c0 100644 --- a/docs/SELF_SERVE_AI_DISCOVERABILITY_CONCEPT.md +++ b/docs/SELF_SERVE_AI_DISCOVERABILITY_CONCEPT.md @@ -130,9 +130,21 @@ Once Phase 0 is clear, work can run in parallel streams: promise and wedge langu --- +## How demand arrives (acquisition, not taxonomy) + +This section is about **who brings owners to the tool**, not about which genre parent an audit uses. Genre clusters (destination workshop, beauty, hybrid as a flag, and the rest) stay a product-rubric question. Demand is orthogonal. + +On `main`, distribution is framed as the hard part of local SaaS (`docs/gtm/channel-strategy.md`, echoed in `NORTH_STAR.md` and Canonical Strategy §10). The primary one-to-many wedge there is **tourism / destination intermediates** — tourism boards, DMOs, and visitor bureaus: one board contract unlocks many member endpoints, often funded by lodging-tax or visitor-experience budgets, upgrading board sites from weak link lists into structured destination surfaces (UC-02). A **parallel** path is self-serve SMBs in high-intent verticals. **Chambers of Commerce** show up as a secondary one-to-many path (CoC-branded portals, member-benefit framing). **Agencies and SEO consultants** are a partner layer that implements and sells — not the product center. **BBB (Better Business Bureau) does not appear anywhere on `main`** in that research pass; do not invent it into this SoT. + +Soft link only: a tourism-board wedge prefers shipping the **hospitality / tourism** pack; an intermediate still needs **category routing** across members, which uses taxonomy as wiring, not as the definition of our parents. + +This doc’s product flow already assumes many owners **start themselves** (including from ads). Main’s board-and-partner motion can **coexist** with that, but “ads / self-start only,” “intermediate-first,” or “both” is a real decision — not something the genre list answers. + +--- + ## Decisions still open -Ty still needs to lock: which cluster pack we ship first; whether version one is web-only or also embeds in a chatbot; which providers feed the Presence score; how we measure Recommendability without overclaiming (simple heuristics versus live checks inside assistants); where the “email on file” for verification comes from; free versus paid; what never goes to a human versus when escalation is allowed; and whether **veterinary** rides with healthcare/regulated or gets its own call if in scope (GBP research dump: separate Pets bucket, ~59 leaves, not folded into Health & Medical). +Ty still needs to lock: which cluster pack we ship first; whether version one is web-only or also embeds in a chatbot; which providers feed the Presence score; how we measure Recommendability without overclaiming (simple heuristics versus live checks inside assistants); where the “email on file” for verification comes from; free versus paid; what never goes to a human versus when escalation is allowed; whether **veterinary** rides with healthcare/regulated or gets its own call if in scope (GBP research dump: separate Pets bucket, ~59 leaves, not folded into Health & Medical); and whether **v1 demand** is ads/self-start only, intermediate-first (tourism boards / chambers / partners), or both. ---