feat(call2): short/long desc structure in seed (not brand voice)

Call 2 seed now requires benefit-first short + four-part long HTML, returned
as JSON. POST parses and persists both fields; Create-desc gate no longer
requires short (Call 2 writes it). Brand voice/geo stay Settings-injected.

backend/inference.py

@@ -106,10 +106,34 @@ CALL1_SEED = (
     '"feature_tag_ids": [<id>,...], "feature_tag_confidence": <0-1>}'
 )
 CALL2_SEED = (
-    "Write the long product description for the slab from the supplied photos and listing "
-    "facts. The name and short description are already built, so do not repeat them. Use the "
-    "brand voice and geo context given. The dimensions in the fact block are exact: use those "
-    "strings and invent no numbers. Write prose a premium lumber buyer would read."
+    "Write WooCommerce listing copy for this slab from the photos and listing facts below.\n"
+    "You write BOTH the short description and the long description.\n"
+    "\n"
+    "Rules that always apply:\n"
+    "- Dimensions in the DIMENSION FACT BLOCK are exact: use those strings; invent no numbers.\n"
+    "- Use taxonomy names from DECLARED ATTRIBUTES; do not invent species, edge, figure, grade, "
+    "moisture, or features.\n"
+    "- Use the Brand voice and Geography sections when provided. If Brand voice is empty, stay "
+    "neutral. Never invent return, warranty, or shipping policies.\n"
+    "- The product name may already appear in DECLARED ATTRIBUTES — do not invent a new title.\n"
+    "\n"
+    "SHORT DESCRIPTION (~50 words — most important on-page copy; plain text, no HTML):\n"
+    "1. Lead with the outcome or problem solved (benefit), not material-first.\n"
+    "2. Add the key differentiator or most important spec.\n"
+    "3. Close with a trust signal or reason to act.\n"
+    "Do NOT lead with a species + material list.\n"
+    "\n"
+    "LONG DESCRIPTION (HTML for the WooCommerce visual editor — short paragraphs, "
+    "<ul>/<li> for bullets, <strong> for benefit leads; no markdown). Four parts, in order:\n"
+    "1. Hook — one sentence restating the core benefit.\n"
+    "2. Benefits — 3–5 bullets; each benefit-first, then the supporting spec.\n"
+    "3. Full specs — clean list from DECLARED ATTRIBUTES + DIMENSION FACT BLOCK "
+    "(dims, species, moisture, edge, figure, grade, etc.).\n"
+    "4. Trust close — return/warranty/brand; use Brand voice when present; otherwise a short "
+    "neutral close with no invented policies.\n"
+    "\n"
+    "Return ONE JSON object only (no prose outside JSON) with exactly these keys:\n"
+    '{"short_description": "<plain text ~50 words>", "description": "<HTML long description>"}'
 )
 _SEEDS = {"call1": CALL1_SEED, "call2": CALL2_SEED}
 _THRESHOLD = 0.7
@@ -532,11 +556,9 @@ def build_declared_attributes(conn, slab: dict) -> str:
         f"features: {', '.join(_feat_names(conn, feat_ids)) or '(none)'}",
     ]
     title = (slab.get("title") or "").strip()
-    short = (slab.get("short_description") or "").strip()
     if title:
         lines.append(f"title: {title}")
-    if short:
-        lines.append(f"short_description: {short}")
+    # short_description is Call 2 output — do not feed a prior value back into the prompt.
     return "\n".join(lines)
 
 
@@ -659,6 +681,52 @@ async def call2_prompt(slab_id: str) -> dict:
     }
 
 
+def parse_call2_response(raw: str) -> tuple[str | None, str]:
+    """Split Call 2 model output into (short_description, description).
+
+    Preferred shape is a JSON object with short_description + description.
+    If JSON is missing or incomplete, treat the whole body as description HTML
+    and leave short_description None (caller keeps any prior short).
+    """
+    text = (raw or "").strip()
+    if not text:
+        return None, ""
+    # Strip common markdown fences around JSON.
+    body = text
+    if body.startswith("```"):
+        lines = body.split("\n")
+        if lines and lines[0].startswith("```"):
+            lines = lines[1:]
+        if lines and lines[-1].strip() == "```":
+            lines = lines[:-1]
+        body = "\n".join(lines).strip()
+    try:
+        obj = json.loads(body)
+    except (ValueError, TypeError):
+        # Try to find a JSON object embedded in prose.
+        start = body.find("{")
+        end = body.rfind("}")
+        if start >= 0 and end > start:
+            try:
+                obj = json.loads(body[start : end + 1])
+            except (ValueError, TypeError):
+                return None, text
+        else:
+            return None, text
+    if not isinstance(obj, dict):
+        return None, text
+    short = obj.get("short_description")
+    desc = obj.get("description")
+    if isinstance(short, str):
+        short = short.strip() or None
+    else:
+        short = None
+    if isinstance(desc, str) and desc.strip():
+        return short, desc.strip()
+    # JSON without a usable description — fall back to raw.
+    return short, text
+
+
 @router.post("/slabs/{slab_id}/inference/call2")
 async def call2(slab_id: str) -> dict:
     conn = get_connection()
@@ -686,13 +754,22 @@ async def call2(slab_id: str) -> dict:
     _log_call(
         conn, slab_id, 2, assembled["prompt_revision_id"], model, messages, raw, latency, photo_meta,
     )
-    # Store as description, mark content_source=llm.
-    conn.execute(
-        "UPDATE slabs SET description=?, content_source='llm', updated_at=? WHERE id=?",
-        (raw.strip(), _now(), slab_id),
-    )
+    short, description = parse_call2_response(raw)
+    if short:
+        conn.execute(
+            "UPDATE slabs SET short_description=?, description=?, content_source='llm', updated_at=? WHERE id=?",
+            (short, description, _now(), slab_id),
+        )
+    else:
+        conn.execute(
+            "UPDATE slabs SET description=?, content_source='llm', updated_at=? WHERE id=?",
+            (description, _now(), slab_id),
+        )
     conn.commit()
-    return {"ok": True, "description": raw.strip()}
+    out: dict[str, Any] = {"ok": True, "description": description}
+    if short:
+        out["short_description"] = short
+    return out
 
 
 def server_description(slab: dict) -> str:

backend/tests/test_inference.py

@@ -77,6 +77,24 @@ def test_call1_seed_is_locked_expert_prompt(env):
     assert "character\":" not in CALL1_SEED.replace(" ", "")
 
 
+def test_call2_seed_has_short_long_structure(env):
+    """Call 2 seed carries short+long structure and JSON dual output (not brand voice)."""
+    client, _conn = env
+    from backend.inference import CALL2_SEED
+
+    body = client.get("/api/v1/prompts/call2").json()
+    assert body["active_content"] == CALL2_SEED
+    assert "SHORT DESCRIPTION" in CALL2_SEED
+    assert "LONG DESCRIPTION" in CALL2_SEED
+    assert "Lead with the outcome" in CALL2_SEED
+    assert "Hook" in CALL2_SEED
+    assert "Brand voice and Geography sections when provided" in CALL2_SEED
+    assert "Whidbey" not in CALL2_SEED
+    assert "Pacific Northwest" not in CALL2_SEED
+    assert '"short_description"' in CALL2_SEED
+    assert '"description"' in CALL2_SEED
+
+
 def test_taxonomy_lists_call1_closed_shape():
     """#86: Call 1 lists are closed Woo picks only — no grade/thickness/moisture; feat names stripped."""
     import tempfile, os, shutil
@@ -177,10 +195,47 @@ def test_call1_hard_disabled_410(env, monkeypatch):
     assert conn.execute("SELECT COUNT(*) AS n FROM inference_log").fetchone()["n"] == 0
 
 
-def test_call2_stores_description(env, monkeypatch):
+def test_call2_stores_short_and_description(env, monkeypatch):
+    """Call 2 persists both short_description and description from JSON output."""
     client, conn = env
     conn.execute("INSERT OR REPLACE INTO settings(key,value,value_enc) VALUES ('content_llm_enabled','true',NULL)")
-    conn.execute("INSERT INTO slabs(id,sku,length_in,thickness_in,width_avg_in,bdft,title,status,server_rev,client_rev,created_at,updated_at) VALUES ('s1','SLAB-01',100,2,20,18,'Walnut Slab','ready',1,1,'t','t')")
+    conn.execute(
+        "INSERT INTO slabs(id,sku,length_in,thickness_in,width_avg_in,bdft,title,short_description,"
+        "status,server_rev,client_rev,created_at,updated_at) "
+        "VALUES ('s1','SLAB-01',100,2,20,18,'Walnut Slab','old short','ready',1,1,'t','t')"
+    )
+    conn.execute("INSERT INTO slab_photos(id,slab_id,seq,processed_blob,created_at) VALUES ('p1','s1',1,X'89504E47','t')")
+    conn.commit()
+    from backend.inference import InferenceClient
+    import json as _json
+
+    payload = _json.dumps({
+        "short_description": "Turn a blank into a showpiece table — kiln-dried walnut with live edge character. Ready to finish.",
+        "description": "<p><strong>Showpiece ready.</strong></p><ul><li><strong>Stable:</strong> kiln dried</li></ul>",
+    })
+    monkeypatch.setattr(InferenceClient, "chat", lambda self, messages: payload)
+    r = client.post("/api/v1/slabs/s1/inference/call2")
+    assert r.status_code == 200, r.text
+    body = r.json()
+    assert "Showpiece ready" in body["description"] or "kiln" in body["description"]
+    assert body["short_description"].startswith("Turn a blank")
+    row = conn.execute(
+        "SELECT short_description, description, content_source FROM slabs WHERE id='s1'"
+    ).fetchone()
+    assert row["short_description"].startswith("Turn a blank")
+    assert "<p>" in row["description"]
+    assert row["content_source"] == "llm"
+
+
+def test_call2_html_fallback_keeps_prior_short(env, monkeypatch):
+    """Non-JSON Call 2 body becomes description only; prior short is left alone."""
+    client, conn = env
+    conn.execute("INSERT OR REPLACE INTO settings(key,value,value_enc) VALUES ('content_llm_enabled','true',NULL)")
+    conn.execute(
+        "INSERT INTO slabs(id,sku,length_in,thickness_in,width_avg_in,bdft,title,short_description,"
+        "status,server_rev,client_rev,created_at,updated_at) "
+        "VALUES ('s1','SLAB-01',100,2,20,18,'Walnut Slab','keep me','ready',1,1,'t','t')"
+    )
     conn.execute("INSERT INTO slab_photos(id,slab_id,seq,processed_blob,created_at) VALUES ('p1','s1',1,X'89504E47','t')")
     conn.commit()
     from backend.inference import InferenceClient
@@ -189,11 +244,33 @@ def test_call2_stores_description(env, monkeypatch):
     r = client.post("/api/v1/slabs/s1/inference/call2")
     assert r.status_code == 200, r.text
     assert r.json()["description"] == "<p>A fine walnut slab.</p>"
-    row = conn.execute("SELECT description, content_source FROM slabs WHERE id='s1'").fetchone()
+    assert "short_description" not in r.json()
+    row = conn.execute(
+        "SELECT short_description, description, content_source FROM slabs WHERE id='s1'"
+    ).fetchone()
+    assert row["short_description"] == "keep me"
     assert row["description"] == "<p>A fine walnut slab.</p>"
     assert row["content_source"] == "llm"
 
 
+def test_parse_call2_response_json_and_fenced():
+    from backend.inference import parse_call2_response
+    import json as _json
+
+    short, desc = parse_call2_response(
+        _json.dumps({"short_description": " Benefit first. ", "description": " <p>Long</p> "})
+    )
+    assert short == "Benefit first."
+    assert desc == "<p>Long</p>"
+    fenced = "```json\n" + _json.dumps({"short_description": "S", "description": "<p>D</p>"}) + "\n```"
+    short2, desc2 = parse_call2_response(fenced)
+    assert short2 == "S"
+    assert desc2 == "<p>D</p>"
+    short3, desc3 = parse_call2_response("<p>only long</p>")
+    assert short3 is None
+    assert desc3 == "<p>only long</p>"
+
+
 def test_call1_disabled_even_when_inference_off(env):
     """Call 1 hard-disable wins over inference_enabled=false (still 410, not 409)."""
     client, conn = env
@@ -407,6 +484,13 @@ def test_assemble_call2_includes_declared_attrs_and_dims(env):
     assert "Brand voice: Warm and precise." in text
     assert "Geo: Pacific Northwest mill." in text
     assert CALL2_SEED.split("\n")[0] in text
+    assert "SHORT DESCRIPTION" in text
+    assert "LONG DESCRIPTION" in text
+    assert "short_description" in CALL2_SEED
+    assert '"description"' in CALL2_SEED or "\"description\"" in CALL2_SEED
+    # Prior short must not be fed back into the prompt (Call 2 writes it).
+    assert "short_description: short line" not in text
+    assert "Write BOTH" in CALL2_SEED or "BOTH the short" in CALL2_SEED
     # No raw base64 in View-prompt shape
     assert "photos" in assembled
     assert assembled["photos"][0]["id"] == "p9"

docs/contracts/PROMPTS.md

@@ -96,9 +96,14 @@ No provider thread id is used, and Call 1's raw prompt and result are not sent (
   fact block (`METADATA-65`).
 - The dimension-overlay image is never sent (`METADATA-95`).
 
-**Output.** The long `description` prose. The server assembles `name` and `short_description`
-(`METADATA-55`, `METADATA-80`). The primary wood category selects the specialized prompt
-(`METADATA-85`). The owner can edit the result (`REVIEW-40`).
+**Output.** Call 2 writes **both** `short_description` (plain text, ~50 words) and
+`description` (HTML). The seed carries short/long writing structure (benefit→diff→trust short;
+Hook→Benefits→Specs→Trust long) and requires a JSON object
+`{"short_description":"...","description":"..."}`. Brand voice and geo stay Settings-injected
+at assemble time — not hardcoded in the seed. The server still assembles `name`
+deterministically (`METADATA-55`, `METADATA-80`); short may also be owner-edited or rebuilt via
+Create short desc. The primary wood category selects the specialized prompt (`METADATA-85`).
+The owner can edit the result (`REVIEW-40`).
 
 ## 5. Fallback and templates
 
@@ -161,10 +166,40 @@ Return one JSON object with exactly these keys:
 
 Runtime appends `LISTS:` (JSON of the five closed lists) plus SKU/length/thickness and the photos.
 
-**`call2` seed.** Write the long product description for the slab from the supplied photos and
-listing facts. The name and short description are already built, so do not repeat them. Use the
-brand voice and geo context given. The dimensions in the fact block are exact: use those strings
-and invent no numbers. Write prose a premium lumber buyer would read.
+**`call2` seed.** Shipped text in `backend/inference.py` (`CALL2_SEED`), mirrored here for review.
+
+Write WooCommerce listing copy for this slab from the photos and listing facts below.
+You write BOTH the short description and the long description.
+
+Rules that always apply:
+- Dimensions in the DIMENSION FACT BLOCK are exact: use those strings; invent no numbers.
+- Use taxonomy names from DECLARED ATTRIBUTES; do not invent species, edge, figure, grade,
+  moisture, or features.
+- Use the Brand voice and Geography sections when provided. If Brand voice is empty, stay
+  neutral. Never invent return, warranty, or shipping policies.
+- The product name may already appear in DECLARED ATTRIBUTES — do not invent a new title.
+
+SHORT DESCRIPTION (~50 words — most important on-page copy; plain text, no HTML):
+1. Lead with the outcome or problem solved (benefit), not material-first.
+2. Add the key differentiator or most important spec.
+3. Close with a trust signal or reason to act.
+Do NOT lead with a species + material list.
+
+LONG DESCRIPTION (HTML for the WooCommerce visual editor — short paragraphs, `<ul>`/`<li>` for
+bullets, `<strong>` for benefit leads; no markdown). Four parts, in order:
+1. Hook — one sentence restating the core benefit.
+2. Benefits — 3–5 bullets; each benefit-first, then the supporting spec.
+3. Full specs — clean list from DECLARED ATTRIBUTES + DIMENSION FACT BLOCK (dims, species,
+   moisture, edge, figure, grade, etc.).
+4. Trust close — return/warranty/brand; use Brand voice when present; otherwise a short
+   neutral close with no invented policies.
+
+Return ONE JSON object only (no prose outside JSON) with exactly these keys:
+`{"short_description": "<plain text ~50 words>", "description": "<HTML long description>"}`
+
+Runtime appends DECLARED ATTRIBUTES (title + taxonomy; not a prior short), DIMENSION FACT
+BLOCK, and `Brand voice:` / `Geo:` from Settings (`SETTINGS-30`). The POST handler parses the
+JSON and persists both fields.
 
 ## 7. Prompt management
 

frontend/src/api/slabs.ts

@@ -364,6 +364,8 @@ export interface Call1Result {
 export interface Call2Result {
   ok: boolean;
   description: string;
+  /** Present when Call 2 returned a parsed short_description. */
+  short_description?: string;
 }
 
 /** Call 1 OUT (overnight-whole-app): always fails with 410 call1_disabled. Prefer manual taxonomy. */

frontend/src/create/inference/GenerateText.svelte

@@ -3,6 +3,7 @@
   let contentEnabled = false;
   let reachable = false;
   let description: string | null = null;
+  let shortDescription: string | null = null;
   let error = '';
   let busy = false;
 
@@ -29,10 +30,14 @@
     busy = true;
     error = '';
     description = null;
+    shortDescription = null;
     try {
       const res = await fetch(`/api/v1/slabs/${encodeURIComponent(slabId)}/inference/call2`, { method: 'POST' });
       const body = await res.json();
-      if (res.ok) description = body.description;
+      if (res.ok) {
+        description = body.description;
+        shortDescription = body.short_description ?? null;
+      }
       else error = body.error?.message || `call2 failed (${res.status})`;
     } catch {
       error = 'network error';
@@ -61,7 +66,8 @@
       <button on:click={generate} disabled={busy}>{busy ? 'Working…' : 'Generate description (Call 2)'}</button>
     </div>
     {#if error}<p class="err">{error}</p>{/if}
-    {#if description}<p class="desc">{description}</p>{/if}
+    {#if shortDescription}<p class="desc"><strong>Short:</strong> {shortDescription}</p>{/if}
+    {#if description}<p class="desc"><strong>Long:</strong> {description}</p>{/if}
   {/if}
   <button class="mini" on:click={checkReadiness}>Recheck readiness</button>
 </div>

frontend/src/create/review/Review.svelte

@@ -136,19 +136,18 @@
   let reviewError = '';
   // #89: explicit "Create" actions. `createBusy` covers the deterministic
   // title/short-desc generation; `canCreateTitle` is its gate (species already
-  // on the slab from Measure + ≥1 wood category). `canCreateDesc` gates the AI
-  // long-description on title+short-desc being populated AND the content LLM
-  // being enabled.
+  // on the slab from Measure + ≥1 wood category). `canCreateDesc` gates Call 2
+  // (writes short + long) on title + taxonomy + content LLM — not short/desc/price.
   let createBusy = false;
   let createError = '';
   // Prefer slab.species_id; fall back to Capture handoff if createSlab omitted it.
   $: resolvedSpeciesId = effectiveSpeciesId(slab?.species_id, capture?.speciesId ?? null);
   $: canCreateTitle = canCreateTitleFromSpecies(resolvedSpeciesId, woodCatIds.length);
-  // Create-desc gate: recompute on every field change (no blur required). Description and price not required.
+  // Create-desc gate: recompute on every field change (no blur required).
+  // Short/description are Call 2 outputs; price is publish-only.
   $: createDescMissing = missingCreateDescLabels({
     contentLlmEnabled: canGenerateContent,
     title,
-    shortDescription,
     speciesId: resolvedSpeciesId,
     woodCategoryIds: woodCatIds,
     primaryCatId,
@@ -541,10 +540,12 @@
     try {
       const r = await inferContent(slabId);
       description = r.description;
+      if (r.short_description) shortDescription = r.short_description;
       contentSource = 'llm';
-      // commitReview() no longer sends description (see #89), so persist it explicitly.
+      // Persist Call 2 short + long (commitReview does not send description — see #89).
       const myToken = ++commitToken;
       const fresh = await updateSlab(slabId, {
+        short_description: shortDescription || null,
         description: description || null,
         content_source: contentSource || null,
         client_rev: slab.server_rev,
@@ -859,7 +860,7 @@
           data-testid="create-desc"
           on:click={generateContent}
           disabled={!canCreateDesc || genBusy}
-          title={canCreateDesc ? 'Generate long description (Call 2)' : `Missing: ${createDescMissing.join(', ')}`}
+          title={canCreateDesc ? 'Generate short + long description (Call 2)' : `Missing: ${createDescMissing.join(', ')}`}
         >
           {genBusy ? 'Writing…' : 'Create desc'}
         </button>

frontend/src/create/review/createDescGate.test.ts

@@ -9,7 +9,6 @@ import {
 const full = {
   contentLlmEnabled: true,
   title: 'Figured Walnut Live Edge Slab',
-  shortDescription: 'Figured Walnut Live Edge Slab, 9ft …',
   speciesId: 11,
   woodCategoryIds: [21],
   primaryCatId: 21,
@@ -19,7 +18,7 @@ const full = {
   moistureTermId: '326',
 };
 
-test('Create desc gate: full set passes; does not require description', () => {
+test('Create desc gate: full set passes; does not require short or description', () => {
   assert.equal(canCreateDesc(full), true);
   assert.deepEqual(missingCreateDesc(full), []);
 });
@@ -30,12 +29,11 @@ test('Create desc gate: empty price still passes when other fields full', () =>
   assert.deepEqual(missingCreateDesc(full), []);
 });
 
-test('Create desc gate: lists each missing field; no description or price key', () => {
+test('Create desc gate: lists each missing field; no short/description/price key', () => {
   const miss = missingCreateDesc({
     ...full,
     contentLlmEnabled: false,
     title: '',
-    shortDescription: '  ',
     speciesId: null,
     woodCategoryIds: [],
     primaryCatId: '',
@@ -47,7 +45,6 @@ test('Create desc gate: lists each missing field; no description or price key',
   assert.deepEqual(miss, [
     'content_llm',
     'title',
-    'short_description',
     'species',
     'wood_categories',
     'primary',
@@ -56,6 +53,7 @@ test('Create desc gate: lists each missing field; no description or price key',
     'grade',
     'moisture',
   ]);
+  assert.equal(miss.includes('short_description'), false);
   assert.equal(miss.includes('description'), false);
   assert.equal(miss.includes('price'), false);
   const labels = missingCreateDescLabels({

frontend/src/create/review/createDescGate.ts

@@ -1,12 +1,12 @@
 /**
  * Create-desc gate (Call 2): disable Create desc unless these are present.
- * Does NOT require description OR price (price stays publish-only).
+ * Does NOT require short_description, description, or price — Call 2 writes
+ * short + long; price stays publish-only.
  */
 
 export type CreateDescInput = {
   contentLlmEnabled: boolean;
   title: string;
-  shortDescription: string;
   speciesId: number | null | undefined;
   woodCategoryIds: number[];
   primaryCatId: number | '' | null | undefined;
@@ -20,7 +20,6 @@ export type CreateDescInput = {
 export const CREATE_DESC_LABELS: Record<string, string> = {
   content_llm: 'content LLM on',
   title: 'title',
-  short_description: 'short description',
   species: 'species',
   wood_categories: '≥1 wood category',
   primary: 'primary wood category',
@@ -41,7 +40,6 @@ export function missingCreateDesc(input: CreateDescInput): string[] {
   const missing: string[] = [];
   if (!input.contentLlmEnabled) missing.push('content_llm');
   if (!String(input.title ?? '').trim()) missing.push('title');
-  if (!String(input.shortDescription ?? '').trim()) missing.push('short_description');
   if (input.speciesId == null || !Number.isFinite(Number(input.speciesId))) missing.push('species');
   if (!input.woodCategoryIds?.length) missing.push('wood_categories');
   if (!presentId(input.primaryCatId)) missing.push('primary');