fix(call2): plain text + woodworker tone

Review short/long must not show HTML tags; seed now requires plain text
only (newlines/- bullets) and practical woodworker copy. parse_call2_response
strips residual HTML as a safety net. Seed activation unchanged.

backend/tests/test_inference.py

@@ -78,7 +78,7 @@ def test_call1_seed_is_locked_expert_prompt(env):
 
 
 def test_call2_seed_has_short_long_structure(env):
-    """Call 2 seed carries short+long structure and JSON dual output (not brand voice)."""
+    """Call 2 seed: plain-text short+long, woodworker tone, JSON dual output (not brand voice)."""
     client, _conn = env
     from backend.inference import CALL2_SEED
 
@@ -86,13 +86,21 @@ def test_call2_seed_has_short_long_structure(env):
     assert body["active_content"] == CALL2_SEED
     assert "SHORT DESCRIPTION" in CALL2_SEED
     assert "LONG DESCRIPTION" in CALL2_SEED
-    assert "Lead with the outcome" in CALL2_SEED
+    assert "PLAIN TEXT ONLY" in CALL2_SEED
+    assert "plain text only" in CALL2_SEED.lower()
+    assert "No HTML tags" in CALL2_SEED
+    assert "woodworkers choosing stock" in CALL2_SEED
+    assert "elevate" in CALL2_SEED  # banned-phrase guidance
+    assert "stunning" in CALL2_SEED
+    assert "Lead with a practical outcome" in CALL2_SEED
     assert "Hook" in CALL2_SEED
     assert "Brand voice and Geography sections when provided" in CALL2_SEED
     assert "Whidbey" not in CALL2_SEED
     assert "Pacific Northwest" not in CALL2_SEED
     assert '"short_description"' in CALL2_SEED
     assert '"description"' in CALL2_SEED
+    assert "<HTML long description>" not in CALL2_SEED
+    assert "plain text long description" in CALL2_SEED
 
 
 def test_taxonomy_lists_call1_closed_shape():
@@ -196,7 +204,7 @@ def test_call1_hard_disabled_410(env, monkeypatch):
 
 
 def test_call2_stores_short_and_description(env, monkeypatch):
-    """Call 2 persists both short_description and description from JSON output."""
+    """Call 2 persists both fields as plain text (HTML from model is stripped)."""
     client, conn = env
     conn.execute("INSERT OR REPLACE INTO settings(key,value,value_enc) VALUES ('content_llm_enabled','true',NULL)")
     conn.execute(
@@ -210,25 +218,29 @@ def test_call2_stores_short_and_description(env, monkeypatch):
     import json as _json
 
     payload = _json.dumps({
-        "short_description": "Turn a blank into a showpiece table — kiln-dried walnut with live edge character. Ready to finish.",
-        "description": "<p><strong>Showpiece ready.</strong></p><ul><li><strong>Stable:</strong> kiln dried</li></ul>",
+        "short_description": "Kiln-dried walnut live-edge stock for a dining table — clear midspan, usable width. Ready to finish.",
+        "description": "<p><strong>Dining table stock.</strong></p><ul><li><strong>Stable:</strong> kiln dried</li></ul>",
     })
     monkeypatch.setattr(InferenceClient, "chat", lambda self, messages: payload)
     r = client.post("/api/v1/slabs/s1/inference/call2")
     assert r.status_code == 200, r.text
     body = r.json()
-    assert "Showpiece ready" in body["description"] or "kiln" in body["description"]
-    assert body["short_description"].startswith("Turn a blank")
+    assert "Dining table stock" in body["description"]
+    assert "kiln dried" in body["description"]
+    assert "<p>" not in body["description"]
+    assert "<strong>" not in body["description"]
+    assert body["short_description"].startswith("Kiln-dried walnut")
     row = conn.execute(
         "SELECT short_description, description, content_source FROM slabs WHERE id='s1'"
     ).fetchone()
-    assert row["short_description"].startswith("Turn a blank")
-    assert "<p>" in row["description"]
+    assert row["short_description"].startswith("Kiln-dried walnut")
+    assert "<p>" not in row["description"]
+    assert "- Stable:" in row["description"] or "Stable:" in row["description"]
     assert row["content_source"] == "llm"
 
 
 def test_call2_html_fallback_keeps_prior_short(env, monkeypatch):
-    """Non-JSON Call 2 body becomes description only; prior short is left alone."""
+    """Non-JSON Call 2 body becomes plain-text description; prior short is left alone."""
     client, conn = env
     conn.execute("INSERT OR REPLACE INTO settings(key,value,value_enc) VALUES ('content_llm_enabled','true',NULL)")
     conn.execute(
@@ -243,32 +255,45 @@ def test_call2_html_fallback_keeps_prior_short(env, monkeypatch):
     monkeypatch.setattr(InferenceClient, "chat", lambda self, messages: "<p>A fine walnut slab.</p>")
     r = client.post("/api/v1/slabs/s1/inference/call2")
     assert r.status_code == 200, r.text
-    assert r.json()["description"] == "<p>A fine walnut slab.</p>"
+    assert r.json()["description"] == "A fine walnut slab."
     assert "short_description" not in r.json()
     row = conn.execute(
         "SELECT short_description, description, content_source FROM slabs WHERE id='s1'"
     ).fetchone()
     assert row["short_description"] == "keep me"
-    assert row["description"] == "<p>A fine walnut slab.</p>"
+    assert row["description"] == "A fine walnut slab."
     assert row["content_source"] == "llm"
 
 
 def test_parse_call2_response_json_and_fenced():
-    from backend.inference import parse_call2_response
+    from backend.inference import parse_call2_response, _html_to_plain
     import json as _json
 
     short, desc = parse_call2_response(
         _json.dumps({"short_description": " Benefit first. ", "description": " <p>Long</p> "})
     )
     assert short == "Benefit first."
-    assert desc == "<p>Long</p>"
+    assert desc == "Long"
     fenced = "```json\n" + _json.dumps({"short_description": "S", "description": "<p>D</p>"}) + "\n```"
     short2, desc2 = parse_call2_response(fenced)
     assert short2 == "S"
-    assert desc2 == "<p>D</p>"
+    assert desc2 == "D"
     short3, desc3 = parse_call2_response("<p>only long</p>")
     assert short3 is None
-    assert desc3 == "<p>only long</p>"
+    assert desc3 == "only long"
+
+    # Defensive strip: lists become "- " bullets; entities unescaped; no tags left.
+    plain = _html_to_plain(
+        "<p>Hook.</p><ul><li><strong>Stable:</strong> kiln dried</li>"
+        "<li>Live edge</li></ul><p>Trust &amp; ship.</p>"
+    )
+    assert "<" not in plain
+    assert "Hook." in plain
+    assert "- Stable: kiln dried" in plain
+    assert "- Live edge" in plain
+    assert "Trust & ship." in plain
+    # Already-plain text is unchanged aside from trim.
+    assert _html_to_plain("  Kiln-dried walnut for a bar top.  ") == "Kiln-dried walnut for a bar top."
 
 
 def test_call1_disabled_even_when_inference_off(env):