138 lines
6.6 KiB
Markdown
138 lines
6.6 KiB
Markdown
# Threat Register – Overcome Fitness
|
||
|
||
**Status:** **LOCKED** — Layer 2 Benchmark + **2026-08-04 recency updates**
|
||
**Locked Date:** 2026-08-04
|
||
**Reviewed by:** Human (owner process)
|
||
**Source Inventory:** `data-inventory-v1.md` · Quality gaps: critical items resolved 2026-08-04
|
||
|
||
## Purpose
|
||
Identify specific customer-acquisition and retention failures grounded only in data from the Data Inventory.
|
||
No speculation. No invented gaps. No solution language.
|
||
|
||
## Lock / errata note
|
||
Original 11 threats accepted at lock 2026-08-03. **2026-08-04 re-observe recency updates:** T-002 (booking recency), T-008 (recency), T-011 (Q&A NOT_PRESENT, PRIMARY_CATEGORY resolved), T-012 (confirmed mismatch stands). All threats remain Tier 2.
|
||
|
||
## Threat Entries
|
||
|
||
### Threat ID: T-001
|
||
- **Title:** Website paths observed returning dead pages
|
||
- **Signal Source:** Website (overcomefitnesscp.com)
|
||
- **Evidence Snippet:** As of 2026-08-02, `/trainers`, `/plans`, and `/power-cycle` return HTTP 404. Working paths include `/plans-pricing` and `/copy-of-home`.
|
||
- **Data Recency:** 2026-08-02
|
||
- **Estimated Severity:** major
|
||
- **Verification Tier:** 2
|
||
- **Human Decision:** Accepted (benchmark)
|
||
|
||
### Threat ID: T-002
|
||
- **Title:** Missing booking button on Google Business Profile (while website does offer booking)
|
||
- **Signal Source:** GBP + Website (human-confirmed)
|
||
- **Evidence Snippet:** GBP 2026-08-04: BOOKING_BUTTON_PRESENT_ON_GBP = No (NOT_PRESENT). Website offers booking (human-confirmed 2026-08-03). Messaging/other action buttons not fully captured — confidence limited to booking button field only.
|
||
- **Data Recency:** 2026-08-04
|
||
- **Estimated Severity:** major (provisional; actionability depends on provider support)
|
||
- **Verification Tier:** 2
|
||
- **Human Decision:** Accepted (benchmark) — refined post-lock
|
||
|
||
### Threat ID: T-003
|
||
- **Title:** Personal TikTok audience shows limited clear business attribution
|
||
- **Signal Source:** TikTok @byronslavin + website links
|
||
- **Evidence Snippet:** ~39.5K followers; personal bio; linktr.ee/overcometrainer; account name not Overcome Fitness (2026-08-03).
|
||
- **Data Recency:** 2026-08-03
|
||
- **Estimated Severity:** major
|
||
- **Verification Tier:** 2
|
||
- **Human Decision:** Accepted (benchmark)
|
||
|
||
### Threat ID: T-004
|
||
- **Title:** Multiple related Instagram handles observed
|
||
- **Signal Source:** Instagram + website
|
||
- **Evidence Snippet:** Site links @overcometrainer; related @overcomefitnesscp in prior notes. Metrics incomplete.
|
||
- **Data Recency:** 2026-08-02 / prior
|
||
- **Estimated Severity:** major
|
||
- **Verification Tier:** 2
|
||
- **Human Decision:** Accepted (benchmark)
|
||
|
||
### Threat ID: T-005
|
||
- **Title:** Facebook city label mismatch vs website/directories
|
||
- **Signal Source:** Facebook public search + website
|
||
- **Evidence Snippet:** Search title labeled Shingle Springs CA while website lists Cameron Park. About-field not fully inspected.
|
||
- **Data Recency:** 2026-08-02
|
||
- **Estimated Severity:** major
|
||
- **Verification Tier:** 2
|
||
- **Human Decision:** Accepted (benchmark)
|
||
|
||
### Threat ID: T-006
|
||
- **Title:** Weak or absent Yelp presence under current brand/address
|
||
- **Signal Source:** Yelp
|
||
- **Evidence Snippet:** 2026-08-03: CLOSED at 2570 Greenwood Ln; 3.1/10 reviews; Updated March 2026. Not current Suite 120.
|
||
- **Data Recency:** 2026-08-03
|
||
- **Estimated Severity:** major
|
||
- **Verification Tier:** 2
|
||
- **Human Decision:** Accepted (benchmark)
|
||
|
||
### Threat ID: T-007
|
||
- **Title:** Limited lead-capture surface beyond contact form / phone on public crawl
|
||
- **Signal Source:** Website
|
||
- **Evidence Snippet:** 2026-08-02 public crawl: form/phone primary; see T-002 for website booking human confirmation.
|
||
- **Data Recency:** 2026-08-02
|
||
- **Estimated Severity:** major
|
||
- **Verification Tier:** 2
|
||
- **Human Decision:** Accepted (benchmark)
|
||
|
||
### Threat ID: T-008
|
||
- **Title:** Related or co-located listing risk (Power Cycle prior + MAPS_URL second feature)
|
||
- **Signal Source:** Google Maps / directories / MAPS_URL
|
||
- **Evidence Snippet:** Prior audit: related listing same building different suite (Overcome Power Cycle). 2026-08-04 MAPS_URL confirms second feature ID `0x809af759effd758b:0x6a95e9f1ea7a0e28` — **lead only, not verified** as active second listing.
|
||
- **Data Recency:** 2025-08 / 2026-08-04
|
||
- **Estimated Severity:** minor
|
||
- **Verification Tier:** 2
|
||
- **Human Decision:** Accepted (benchmark) — lead elevated same day
|
||
|
||
### Threat ID: T-009
|
||
- **Title:** No YouTube or brand TikTok presence identified
|
||
- **Signal Source:** YouTube + TikTok brand search
|
||
- **Evidence Snippet:** No business YouTube; no brand TikTok under Overcome Fitness naming.
|
||
- **Data Recency:** 2025-08 / 2026-08-03
|
||
- **Estimated Severity:** minor
|
||
- **Verification Tier:** 2
|
||
- **Human Decision:** Accepted (benchmark)
|
||
|
||
### Threat ID: T-010
|
||
- **Title:** No LinkedIn company presence identified
|
||
- **Signal Source:** LinkedIn
|
||
- **Evidence Snippet:** No company page found in prior search.
|
||
- **Data Recency:** 2025-08
|
||
- **Estimated Severity:** minor
|
||
- **Verification Tier:** 2
|
||
- **Human Decision:** Accepted (benchmark)
|
||
|
||
### Threat ID: T-011
|
||
- **Title:** Thin public review volume with incomplete GBP completeness signals
|
||
- **Signal Source:** GBP
|
||
- **Evidence Snippet:** 5 stars / 5 reviews (2026-08-04). Claimed status **Likely Claimed — inferred** (no Own-this-business prompt; owner responses observed) — not Tier 1 confirmed. Enumerated surface deficits: posts section empty (POST_COUNT 0); services listed strength training only; ~6 photos; Q&A NOT_PRESENT; PRIMARY_CATEGORY resolved (Physical fitness program); review-response detail not quantified.
|
||
- **Data Recency:** 2026-08-04
|
||
- **Estimated Severity:** major
|
||
- **Verification Tier:** 2
|
||
- **Human Decision:** Accepted (benchmark) — refined post-scrutiny
|
||
|
||
### Threat ID: T-012 (new — scrutiny)
|
||
- **Title:** GBP services list does not match implied category breadth
|
||
- **Signal Source:** GBP
|
||
- **Evidence Snippet:** Services listed: strength training only. PRIMARY_CATEGORY re-observed as **Physical fitness program** (canonical, 2026-08-04). Services narrower than category — mismatch creates discovery gap for category-aligned searches.
|
||
- **Data Recency:** 2026-08-04
|
||
- **Estimated Severity:** major
|
||
- **Verification Tier:** 2
|
||
- **Human Decision:** Accepted (scrutiny add)
|
||
|
||
## Summary
|
||
- Total threats: **12**
|
||
- Verification Tier 1: 0 · Tier 2: 12
|
||
- **Status: LOCKED** + recency updates 2026-08-04
|
||
|
||
## Human Review Gate
|
||
- [x] Backed by inventory + scrutiny errata
|
||
- [x] Recency + verification_tier + severity on every entry
|
||
- [x] No solution language
|
||
- [x] Human decisions recorded
|
||
- [x] **LOCKED** (with documented post-lock refinements)
|
||
|
||
**Reviewer sign-off:** Human — Locked Layer 2 + recency updates — Date: 2026-08-04
|