71 lines
2.6 KiB
Markdown
71 lines
2.6 KiB
Markdown
# Economic Model
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**Status: Structural draft — pending real data**
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---
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## Purpose
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This document connects the Value Creation Model, Client Lifecycle, and Go-to-Market Strategy into a unit-economics framework, and begins as a placeholder structure pending real client data and delivery-cost validation.
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---
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## Cost Side: Delivery Cost Floor
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Two distinct placeholders, not one:
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### Early-Stage Cost Floor (V1 hand-reviewed cohort)
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[PLACEHOLDER] — note that the prior estimate of ~$150-200/month predates Local Competitive Awareness becoming mandatory at every tier, and predates any real data on human-review time under the approval gate. Flag as needing recheck once the first proof-of-concept engagement completes.
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### At-Scale Cost Floor (post-graduation-threshold)
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[PLACEHOLDER] — explicitly a future-state projection for once specific task types clear the N≥100 zero-error graduation threshold. State clearly this is not a V1 number and must not be used for V1 pricing decisions.
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---
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## Value Side: Recoverable Client LTV
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[PLACEHOLDER — AWAITING REAL CLIENT DATA]
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List as pending data points:
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- Average ticket per visit
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- Average visit/repeat frequency
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- Estimated client lifetime (months/years)
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- Estimated average client LTV (derived from above)
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- Monthly new clients
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- Percentage of new clients attributing discovery to online search/AI vs. referral or other sources
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- Inferable current booking leakage, if estimable
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---
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## Pricing Bands
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### One-Shot Proof-of-Concept Audit
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[PLACEHOLDER] — note this is NOT to be derived from the monthly rate by fixed formula until real numbers exist. Prior directional assumption: roughly 2-3x the eventual monthly rate. Label explicitly as unvalidated.
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### Entry Tier (single-location)
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[PLACEHOLDER] — prior directional assumption ~$500/month. Must clear the early-stage cost floor and fall within the value ceiling once both are real.
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### Premium Tier (multi-location / faster SLA)
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[PLACEHOLDER] — prior directional assumption ~$1,000-1,500/month.
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---
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## Value Ceiling Logic
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State that price should stay within a percentage-of-recoverable-LTV band, prior directional assumption 20-30%, explicitly marked as theoretical and unvalidated against any real client's numbers.
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---
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## Open Dependencies
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List explicitly:
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1. Ashley/Phoenix's real client data (see Value Side above) has not yet been collected.
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2. The early-stage cost floor must be rechecked once Local Competitive Awareness overhead is accounted for.
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3. At least one completed proof-of-concept engagement is needed to sanity-check assumed delivery cost against actual time and effort spent. |