73 lines
3.0 KiB
Markdown
73 lines
3.0 KiB
Markdown
# Economic Model
|
||
|
||
**Status: Structural draft — pending real data**
|
||
**Horizon:** Business-model structure (NOW for shape; numbers remain PLACEHOLDER until Layer 3 on a real client)
|
||
|
||
---
|
||
|
||
## Purpose
|
||
|
||
This document connects the Value Creation Model, Client Lifecycle, and Go-to-Market Strategy into a unit-economics framework, and begins as a placeholder structure pending real client data and delivery-cost validation.
|
||
|
||
---
|
||
|
||
## Cost Side: Delivery Cost Floor
|
||
|
||
Two distinct placeholders, not one:
|
||
|
||
### Early-Stage Cost Floor (V1 hand-reviewed cohort)
|
||
|
||
[PLACEHOLDER] — note that the prior estimate of ~$150-200/month predates Local Competitive Awareness becoming mandatory at every tier, and predates any real data on human-review time under the approval gate. Flag as needing recheck once the first proof-of-concept engagement completes.
|
||
|
||
### At-Scale Cost Floor (post-graduation-threshold)
|
||
|
||
[PLACEHOLDER] — explicitly a future-state projection for once specific task types clear the ≥100 zero-error graduation threshold (see `docs/operations/task-reliability-ledger.md`). State clearly this is not a V1 number and must not be used for V1 pricing decisions.
|
||
|
||
---
|
||
|
||
## Value Side: Recoverable Client LTV
|
||
|
||
[PLACEHOLDER — AWAITING REAL CLIENT DATA]
|
||
|
||
List as pending data points:
|
||
|
||
- Average ticket per visit
|
||
- Average visit/repeat frequency
|
||
- Estimated client lifetime (months/years)
|
||
- Estimated average client LTV (derived from above)
|
||
- Monthly new clients
|
||
- Percentage of new clients attributing discovery to online search/AI vs. referral or other sources
|
||
- Inferable current booking leakage, if estimable
|
||
|
||
---
|
||
|
||
## Pricing Bands
|
||
|
||
### One-Shot Proof-of-Concept Audit
|
||
|
||
[PLACEHOLDER] — note this is NOT to be derived from the monthly rate by fixed formula until real numbers exist. Prior directional assumption: roughly 2-3x the eventual monthly rate. Label explicitly as unvalidated.
|
||
|
||
### Entry Tier (single-location)
|
||
|
||
[PLACEHOLDER] — prior directional assumption ~$500/month. Must clear the early-stage cost floor and fall within the value ceiling once both are real.
|
||
|
||
### Premium Tier (multi-location / faster SLA)
|
||
|
||
[PLACEHOLDER] — prior directional assumption ~$1,000-1,500/month.
|
||
|
||
---
|
||
|
||
## Value Ceiling Logic
|
||
|
||
State that price should stay within a percentage-of-recoverable-LTV band, prior directional assumption 20-30%, explicitly marked as theoretical and unvalidated against any real client's numbers.
|
||
|
||
---
|
||
|
||
## Open Dependencies
|
||
|
||
List explicitly:
|
||
|
||
1. **Real client Layer 3 data** has not yet been collected. Any local service business that completes Path to PoC Layers 1–3 with owner-provided numbers may supply the first validation set (Overcome Fitness is the current Draft Benchmark on the 1a path; Phoenix Salon + Spa remains a valid future source if economics access is obtained). No single named client is forced.
|
||
2. The early-stage cost floor must be rechecked once Local Competitive Awareness overhead is accounted for.
|
||
3. At least one completed proof-of-concept engagement is needed to sanity-check assumed delivery cost against actual time and effort spent.
|