38 lines
1.3 KiB
Markdown
38 lines
1.3 KiB
Markdown
# Vision
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## Mission
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**Digital Operations Partner** is a human-supervised, agent-assisted digital growth platform for small and medium businesses.
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The platform continuously discovers, analyzes, monitors, and prioritizes opportunities that improve a business's online visibility, reputation, customer acquisition and retention.
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The system is designed around expert human oversight and agent scalability.
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## Principles
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1. **Human in the loop** — Agents recommend. Humans decide.
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2. **Opportunity-first** — Every output is a ranked, actionable opportunity.
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3. **Continuous, not campaign-based** — Monitoring never stops.
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4. **Business-impact weighted** — Technical metrics map to revenue drivers.
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5. **Composable** — Each business gets only what it needs.
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## What We Do Not Build
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- DIY dashboards that no one reads
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- All-in-one marketing platforms that do everything poorly
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- Black-box automation that makes decisions without context
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- Generic SEO tools that ignore business model
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## Target
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80% of the local business market, represented by seven core personas:
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| Business Type | Primary Need |
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|---|---|
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| Salon | Appointments |
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| Plumber | Service Calls |
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| Med Spa | Reputation + Appointments |
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| Roofer | Lead Generation |
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| Auto Repair | Service Appointments |
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| HVAC / Electrical | Emergency Service + Maintenance |
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| Gym / Fitness | Memberships + Retention | |