veripath/docs/templates/gbp-snapshot-intake.md

GBP Snapshot Intake v1.1

Purpose: Capture raw Google Business Profile / Maps observations with zero analysis.

Who fills this: Human (cold audit) or Places API export (when available).

Who consumes this: Leonard / agents — map fields into Data Inventory only. Do not invent.

Status values to use: Observed / Not observed / Unknown (or the specific options listed below)

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Snapshot Metadata

• Client name:
• Snapshot date (YYYY-MM-DD):
• Source: Human eye on Maps / Places API / Owner dashboard
• Maps or Place URL:
• Place ID (if known):

Core Fields

• Business name shown:
• Address shown:
• Phone shown:
• Website shown:
• Primary category:
• Additional categories:

Reputation

• Star rating:
• Review count:
• Review responses observed: Yes / No / Unknown
• Approx how many responses / how recent (optional):

Ownership / Claim Signals

• “Own this business?” prompt visible: Yes / No / Unknown
• Claimed status (your best judgment): Yes / No / Unknown
• Verified badge or equivalent observed: Yes / No / Unknown

Operations

• Hours listed: Yes / No
• Hours text (paste if short):
• Open now indicator observed: Yes / No / Unknown

Conversion

• Booking button present on the GBP (not the website): Yes / No / Unknown
• Booking button label (if any):
• Messaging button present: Yes / No / Unknown
• Other action buttons observed:

Content Surface

• Photos present: Yes / No
• Approx photo count:
• Services listed:
• Updates / Posts status: Present with content / Present but empty / Not visible
• Most recent post date (approx, optional):
• Q&A status: Visible + has answers / Visible but empty / Not visible
• Attributes / highlights visible (optional):

Related Listings

• Second related listing nearby: Yes / No / Unknown
• Related listing name(s):
• Related listing notes (factual only):

Raw notes (optional, factual only)

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Agent mapping rules (do not reason beyond this)

1. Copy each filled field into the GBP row of the client Data Inventory.
2. If a field is blank, write Not observed.
3. Set Verification Tier to:
   • Tier 1 only if Source = Owner dashboard or owner-confirmed export
   • otherwise Tier 2
4. Set Snapshot Date to the intake Snapshot date.
5. Do not create new threats unless a Threat Trigger Rule fires (see execution card).
6. Do not add severity, recommendations, or competitor comparisons.