tonyjbala
705f0ef2b3
Reviewer disposition pass applied per locked process v1.0 (docs/operations/beta-audit-process.md): - Each run: raw capture, findings.json, findings.md, REPORT-final.md (customer-facing), VALIDATION.md (reviewer dispositions) - Normalized format false-positives (+1 prefix, #N vs Ste N, 8AM vs 8:00AM, 1800 scraper parse glitch) - Material: 28 across batch (phone mismatches, NAP address conflicts, hours divergences, missing LocalBusiness schema, missing website) - Verification-pending items separated from material findings; no surface presented without evidence
148 lines
3.7 KiB
Markdown
148 lines
3.7 KiB
Markdown
# Audit Findings — Cameron Park Family Dentistry
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**Generated:** 2026-08-15 13:51 UTC
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**Sources checked:** google_business_profile, apple_maps, website
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**Rating:** 4.9 | **Reviews:** 133
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## Severity Summary
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| Severity | Count |
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|----------|-------|
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| 🟥 Immediate | 3 |
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| 🟧 High | 0 |
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| 🟨 Medium | 4 |
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| 🟩 Enhancement | 2 |
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| **Total** | **9** |
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## Findings
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### Finding #1: Phone number inconsistent across 1 surface(s)
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- **Severity:** 🟥 Immediate
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- **Category:** Digital Identity
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- **Recommendation:** Standardize phone format across all directories. GBP is authoritative.
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- **Evidence:** ```json
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{
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"google": "(530) 677-0272",
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"apple": "+1 (530) 677-0272",
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"website": "6560355451"
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}
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```
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### Finding #2: Address inconsistent across 1 surface(s)
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- **Severity:** 🟥 Immediate
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- **Category:** Digital Identity
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- **Recommendation:** Standardize exact address format. GBP address is authoritative.
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- **Evidence:** ```json
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{
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"google": "4058 Flying C Rd #9, Cameron Park, CA 95682",
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"apple": "4058 Flying C Rd, Ste 9, Cameron Park, CA 95682"
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}
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```
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### Finding #3: Hours mismatch on 5 day(s) — GBP is authoritative
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- **Severity:** 🟥 Immediate
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- **Category:** Google Business
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- **Recommendation:** Correct hours on non-GBP surfaces to match GBP. Mismatched hours cause customer complaints and trust loss.
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- **Evidence:** ```json
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[
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{
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"day": "monday",
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"google": "8 AM-5 PM",
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"apple_maps": "8:00 AM-5:00 PM"
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},
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{
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"day": "tuesday",
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"google": "8 AM-5 PM",
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"apple_maps": "8:00 AM-5:00 PM"
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},
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{
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"day": "wednesday",
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"google": "8 AM-5 PM",
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"apple_maps": "8:00 AM-5:00 PM"
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},
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{
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"day": "thursday",
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"google": "8 AM-5 PM",
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"apple_maps": "8:00 AM-5:00 PM"
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},
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{
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"day": "friday",
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"google": "8 AM-3 PM",
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"apple_maps": "8:1800 AM-3:00 PM"
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}
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]
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```
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### Finding #4: Review count varies by 120 across surfaces
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- **Severity:** 🟨 Medium
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- **Category:** Reviews
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- **Recommendation:** Large review count gaps suggest some surfaces have stale or merged data. Verify listing ownership.
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- **Evidence:** ```json
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{
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"google": 133,
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"apple": 13
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}
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```
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### Finding #5: Cannot determine review recency — no dates available in samples
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- **Severity:** 🟨 Medium
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- **Category:** Reviews
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- **Recommendation:** Review date data is not available from current surfaces. Monitor via GBP dashboard directly.
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- **Evidence:** ```json
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{
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"sources_with_dates": []
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}
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```
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### Finding #6: Category varies across surfaces: dentist, health care
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- **Severity:** 🟨 Medium
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- **Category:** Digital Identity
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- **Recommendation:** Align primary category across all directories. GBP primary category is the ranking driver.
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- **Evidence:** ```json
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{
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"google": "dentist",
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"apple": "health care"
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}
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```
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### Finding #7: JSON-LD present but no LocalBusiness/BeautySalon type
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- **Severity:** 🟨 Medium
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- **Category:** Technical SEO
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- **Recommendation:** Ensure schema includes LocalBusiness or BeautySalon @type for local search relevance.
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- **Evidence:** ```json
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{
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"url": "https://cameronparkfamilydentistry.com/",
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"has_jsonld": true,
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"has_local_business": false
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}
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```
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### Finding #8: Only 0% of sample reviews mention specific services or practitioners
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- **Severity:** 🟩 Enhancement
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- **Category:** Reviews
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- **Recommendation:** Encourage detailed reviews mentioning services and staff. Specific reviews rank higher and convert better.
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- **Evidence:** ```json
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{
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"sample_size": 3,
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"specific_count": 0
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}
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```
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### Finding #9: Price level not set on GBP or Apple Maps
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- **Severity:** 🟩 Enhancement
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- **Category:** Content
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- **Recommendation:** Set price level ($–$$$$) on GBP. Helps users self-select and improves relevance.
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## Failed Surfaces
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- ❌ `bing_places` — no data returned
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