tonyjbala
4af93b1aa2
- Reviewer decision loop: approve / reject (default Tier 2) / more evidence; decisions recorded in VALIDATION.md - Blocked surfaces: customer-facing block = finding or documented limitation, never a bare marker - Pre-delivery consistency gate: count match, evidence present, identity match - Required artifact set per run; deviations require dated decision record - Gilmore: exec summary corrected 2->3 to match findings; VALIDATION.md added with reviewer dispositions
97 lines
4.0 KiB
Markdown
97 lines
4.0 KiB
Markdown
# Gilmore Heating Air and Plumbing
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## Online Presence Audit
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**Location:** Placerville / El Dorado County, CA
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**Vertical:** HVAC
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**Audit date:** 15 August 2026
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**Prepared for:** Gilmore Heating Air and Plumbing
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**Prepared by:** VeriPath
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---
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## Executive Summary
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We audited Gilmore Heating Air and Plumbing across three primary online directories: Google Business Profile, Apple Maps, and Bing Places. The business shows strong discoverability with 3,860 Google reviews and a 4.8-star rating.
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**Three material integrity issues were found:**
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1. Business hours are inconsistent between Google and Apple.
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2. The phone number does not align between Google and Apple.
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3. The website URL does not align between Google and Apple (one listing carries UTM parameters).
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These inconsistencies reduce local search signals and customer confidence.
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---
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## Surfaces Reviewed
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| Surface | Status | Rating | Reviews |
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|---------|--------|--------|---------|
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| Google Business Profile | ✓ | 4.8 ★ | 3,860 |
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| Apple Maps | ✓ | 2.5 ★ | 272 |
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| Bing Places | ✓ | No rating | No reviews |
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| Website | ✗ | Access blocked | — |
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> **Limitation:** The website could not be reached at audit time (access blocked). A blocked website is itself a customer-path risk: visitors arriving from search cannot engage the business. Reachability should be re-verified; if the block persists, treat it as a material finding in the next run.
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---
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## Findings
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### Finding 1: Hours Mismatch
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**Observation:**
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Google lists Gilmore Heating as “Open 24 hours” every day. Apple Maps lists all days as “12:00 AM-12:00 PM”.
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**Impact:**
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Customers expecting 24/7 availability will not find consistent signals. Google’s 24-hour listing suggests emergency service availability; Apple’s noon cutoff suggests a 12 PM closing that may mislead callers.
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**Recommendation:**
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Verify actual operating hours with the business. Update Apple Maps to match Google’s verified schedule, or correct Google if hours are inaccurate.
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---
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### Finding 2: Phone Number Mismatch
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**Observation:**
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Google lists the phone as **(530) 290-5551**. Apple Maps lists **+1 (916) 866-5596**.
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**Impact:**
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Calls from customers who use Apple Maps or other Apple-integrated search will ring a different number. This creates support confusion and obscures call tracking data.
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**Recommendation:**
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Update Apple Maps to display the primary phone number **(530) 290-5551**, or confirm whether 916-866-5596 serves a different business purpose (e.g., service dispatch vs. office).
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---
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### Finding 3: Website URL Mismatch
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**Observation:**
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Google lists the website as `https://gilmoreair.com/service-areas/antelope/?utm_source=GBP-listing&utm_medium=organic&utm_campaign=antelope-ca`. Apple Maps lists `https://gilmoreair.com`.
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**Impact:**
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The divergent URLs may split SEO equity and distort analytics attribution. Google’s listing includes UTM parameters; Apple’s shows the root domain. Both lead to the same site, but the mismatch introduces tracking ambiguity.
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**Recommendation:**
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Standardize the website URL on Google to `https://gilmoreair.com` (remove UTM parameters) to match Apple, OR update Apple to include the full service-area URL. Either achieves consistency across directories.
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---
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## Priority Actions
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1. **Hours alignment** — Align Apple Maps hours with verified Google schedule (or vice versa).
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2. **Phone consolidation** — Use single phone number across all directories.
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3. **Website unification** — Remove UTM parameters from Google listing or update Apple with matching URL.
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---
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## Closing
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This beta audit represents a snapshot of Gilmore Heating’s current digital footprint. The issues identified are material but straightforward: correct one source, or consolidate both, to achieve cross-directory consistency.
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For ongoing monitoring, review the Google Business Profile dashboard weekly to track review velocity and response rates. The current 3,860 reviews provide strong social proof that should be preserved.
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---
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*Report generated: 15 August 2026*
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