47 lines
1.7 KiB
Markdown
47 lines
1.7 KiB
Markdown
# Architectural Principles
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## Principle 1: Mission Scope And Contract Scope Are Separate
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The company may identify any digital issue that affects customer acquisition, visibility, trust, or conversion.
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The recurring service only includes monitoring, diagnosis, prioritization, reporting, and approved low-risk optimizations.
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Any work outside the defined recurring service areas is treated as a separate project unless explicitly included in the client's package.
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## Principle 2: AI Visibility Is Core, But AI Placement Is Not Guaranteed
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The company may monitor and improve the digital signals that help AI-assisted discovery systems understand and represent a business.
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The company does not guarantee that any AI system will recommend, rank, cite, or surface a client in response to any specific query.
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## Principle 3: Reports Are Receipts, Not The Product
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The product is continuous digital oversight and optimization.
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Reports exist to document what was monitored, what was found, what was improved, what remains at risk, and what is recommended next.
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## Principle 4: The Company Improves Digital Pathways, Not Every Marketing Function
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The company focuses on the digital pathways that turn customer interest into customer action.
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The company does not become a general-purpose marketing agency by default.
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## Principle 5: Verified Evidence And Indicative Evidence Must Be Separated
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The company distinguishes between verified defects and indicative risks.
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Verified defects may be presented as confirmed issues when supported by concrete evidence.
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Indicative risks must be presented as directional evidence, not proven customer loss.
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This distinction protects client trust, prevents overclaiming, and keeps reports credible. |