veripath/docs/validation/2026-08-15-gilmore-heating-air/findings.md

# Audit Findings — Gilmore Heating, Air and Plumbing

**Generated:** 2026-08-15 14:02 UTC
**Sources checked:** google_business_profile, apple_maps, bing_places
**Rating:** 4.8 | **Reviews:** 3860

## Severity Summary

| Severity | Count |
|----------|-------|
| 🟥 Immediate | 4 |
| 🟧 High | 3 |
| 🟨 Medium | 4 |
| 🟩 Enhancement | 2 |
| **Total** | **13** |

## Findings

### Finding #1: Phone number inconsistent across 1 surface(s)

- **Severity:** 🟥 Immediate
- **Category:** Digital Identity
- **Recommendation:** Standardize phone format across all directories. GBP is authoritative.
- **Evidence:** ```json
{
  "google": "(530) 290-5551",
  "apple": "+1 (916) 866-5596"
}
```

### Finding #2: Address inconsistent across 2 surface(s)

- **Severity:** 🟥 Immediate
- **Category:** Digital Identity
- **Recommendation:** Standardize exact address format. GBP address is authoritative.
- **Evidence:** ```json
{
  "google": "8636 Antelope North Rd Bldg D, Antelope, CA 95843",
  "apple": "8636 Antelope North Rd, Antelope, CA  95843",
  "bing": "4429 Missouri Flat Rd, Placerville, CA 95667"
}
```

### Finding #3: Hours mismatch on 7 day(s) — GBP is authoritative

- **Severity:** 🟥 Immediate
- **Category:** Google Business
- **Recommendation:** Correct hours on non-GBP surfaces to match GBP. Mismatched hours cause customer complaints and trust loss.
- **Evidence:** ```json
[
  {
    "day": "saturday",
    "google": "Open 24 hours",
    "apple_maps": "12:00 AM-12:00 PM"
  },
  {
    "day": "sunday",
    "google": "Open 24 hours",
    "apple_maps": "12:00 AM-12:00 PM"
  },
  {
    "day": "monday",
    "google": "Open 24 hours",
    "apple_maps": "12:00 AM-12:00 PM"
  },
  {
    "day": "tuesday",
    "google": "Open 24 hours",
    "apple_maps": "12:00 AM-12:00 PM"
  },
  {
    "day": "wednesday",
    "google": "Open 24 hours",
    "apple_maps": "12:00 AM-12:00 PM"
  },
  {
    "day": "thursday",
    "google": "Open 24 hours",
    "apple_maps": "12:00 AM-12:00 PM"
  },
  {
    "day": "friday",
    "google": "Open 24 hours",
    "apple_maps": "12:00 AM-12:00 PM"
  }
]
```

### Finding #4: Average rating 3.6 — below 4.0 threshold

- **Severity:** 🟥 Immediate
- **Category:** Reviews
- **Recommendation:** Address negative reviews, request new reviews from satisfied customers. Below 4.0 is a strong conversion blocker.
- **Evidence:** ```json
{
  "average": 3.65,
  "by_source": {
    "google": 4.8,
    "apple": 2.5
  }
}
```

### Finding #5: Website URL inconsistent across 1 surface(s)

- **Severity:** 🟧 High
- **Category:** Digital Identity
- **Recommendation:** Use one canonical URL (prefer HTTPS, no www) across all directories.
- **Evidence:** ```json
{
  "google": "https://gilmoreair.com/service-areas/antelope/?utm_source=GBP-listing&utm_medium=organic&utm_campaign=antelope-ca",
  "apple": "https://gilmoreair.com"
}
```

### Finding #6: Rating varies by 2.3 across surfaces (range: 2.5–4.8)

- **Severity:** 🟧 High
- **Category:** Reviews
- **Recommendation:** Investigate why some surfaces show different ratings. May indicate stale data or mixed-up business listings.
- **Evidence:** ```json
{
  "google": 4.8,
  "apple": 2.5
}
```

### Finding #7: No website found

- **Severity:** 🟧 High
- **Category:** Technical SEO
- **Recommendation:** A website is essential for credibility, schema markup, and conversion. Launch one immediately.

### Finding #8: Review count varies by 3588 across surfaces

- **Severity:** 🟨 Medium
- **Category:** Reviews
- **Recommendation:** Large review count gaps suggest some surfaces have stale or merged data. Verify listing ownership.
- **Evidence:** ```json
{
  "google": 3860,
  "apple": 272
}
```

### Finding #9: Cannot determine review recency — no dates available in samples

- **Severity:** 🟨 Medium
- **Category:** Reviews
- **Recommendation:** Review date data is not available from current surfaces. Monitor via GBP dashboard directly.
- **Evidence:** ```json
{
  "sources_with_dates": []
}
```

### Finding #10: Category varies across surfaces: consumer sector, hvac contractor

- **Severity:** 🟨 Medium
- **Category:** Digital Identity
- **Recommendation:** Align primary category across all directories. GBP primary category is the ranking driver.
- **Evidence:** ```json
{
  "google": "hvac contractor",
  "apple": "consumer sector"
}
```

### Finding #11: No business description found on any surface

- **Severity:** 🟨 Medium
- **Category:** Content
- **Recommendation:** Add a keyword-rich description to GBP and website. Descriptions improve click-through and category relevance.
- **Evidence:** ```json
{
  "surfaces_checked": [
    "google",
    "bing",
    "website"
  ]
}
```

### Finding #12: Only 0% of sample reviews mention specific services or practitioners

- **Severity:** 🟩 Enhancement
- **Category:** Reviews
- **Recommendation:** Encourage detailed reviews mentioning services and staff. Specific reviews rank higher and convert better.
- **Evidence:** ```json
{
  "sample_size": 3,
  "specific_count": 0
}
```

### Finding #13: Price level not set on GBP or Apple Maps

- **Severity:** 🟩 Enhancement
- **Category:** Content
- **Recommendation:** Set price level ($–$$$$) on GBP. Helps users self-select and improves relevance.

## Failed Surfaces

- ❌ `website` — no data returned