37 lines
1.1 KiB
Markdown
37 lines
1.1 KiB
Markdown
# Use Case 01: Ashley — The Salon Owner
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## Profile
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| Field | Value |
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| Name | Ashley |
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| Business | Phoenix Salon + Spa |
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| Employees | 12 |
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| Revenue Driver | Services + Retail |
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| Primary Goal | Full booking calendar, strong local reputation |
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| Digital Maturity | Medium |
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## Problems
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- Heavy reliance on Instagram for new clients
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- Inconsistent Google reviews
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- Weak local SEO for "salon near me" / "spa [city]"
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- Competitor salons dominate map pack
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- No systematic review request flow
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## Success Metrics
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- Consistent 4.7+ Google rating
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- Top 3 map pack for core services
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- 20%+ new clients from organic search
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- Automated review generation
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- Strong Google Business Profile (photos, services, posts, Q&A)
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## Desired Hermes Outcomes
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- Local SEO monitoring (map pack rankings, "salon near me", "spa [city]")
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- Competitor salon tracking (promotions, pricing, new services)
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- Review generation workflow (automated ask post-appointment)
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- Google Business Profile optimization (services, photos, posts, Q&A)
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- Website conversion optimization (booking, service menu, team bios)
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- Seasonal campaign calendar (holiday, wedding season, summer prep) |