tonyjbala
7520f3d7c8
Reviewer disposition pass applied per locked process v1.0 (docs/operations/beta-audit-process.md): - Each run: raw capture, findings.json, findings.md, REPORT-final.md (customer-facing), VALIDATION.md (reviewer dispositions) - Normalized format false-positives (+1 prefix, #N vs Ste N, 8AM vs 8:00AM, 1800 scraper parse glitch) - Material: 28 across batch (phone mismatches, NAP address conflicts, hours divergences, missing LocalBusiness schema, missing website) - Verification-pending items separated from material findings; no surface presented without evidence
132 lines
3.3 KiB
Markdown
132 lines
3.3 KiB
Markdown
# Audit Findings — Gordon Law
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**Generated:** 2026-08-15 13:53 UTC
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**Sources checked:** google_business_profile, apple_maps
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**Rating:** 4.9 | **Reviews:** 45
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## Severity Summary
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| Severity | Count |
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|----------|-------|
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| 🟥 Immediate | 3 |
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| 🟧 High | 1 |
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| 🟨 Medium | 3 |
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| 🟩 Enhancement | 1 |
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| **Total** | **8** |
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## Findings
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### Finding #1: Phone number inconsistent across 1 surface(s)
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- **Severity:** 🟥 Immediate
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- **Category:** Digital Identity
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- **Recommendation:** Standardize phone format across all directories. GBP is authoritative.
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- **Evidence:** ```json
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{
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"google": "(916) 354-6261",
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"apple": "+1 (916) 877-7822"
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}
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```
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### Finding #2: Address inconsistent across 1 surface(s)
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- **Severity:** 🟥 Immediate
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- **Category:** Digital Identity
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- **Recommendation:** Standardize exact address format. GBP address is authoritative.
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- **Evidence:** ```json
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{
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"google": "5180 Golden Foothill Pkwy FL 2, El Dorado Hills, CA 95762",
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"apple": "5180 Golden Foothill Pkwy, Ste 210, El Dorado Hills, CA 95762"
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}
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```
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### Finding #3: Hours mismatch on 5 day(s) — GBP is authoritative
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- **Severity:** 🟥 Immediate
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- **Category:** Google Business
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- **Recommendation:** Correct hours on non-GBP surfaces to match GBP. Mismatched hours cause customer complaints and trust loss.
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- **Evidence:** ```json
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[
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{
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"day": "monday",
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"google": "Open 24 hours",
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"apple_maps": "8:00 AM-5:00 PM"
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},
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{
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"day": "tuesday",
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"google": "Open 24 hours",
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"apple_maps": "8:00 AM-5:00 PM"
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},
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{
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"day": "wednesday",
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"google": "Open 24 hours",
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"apple_maps": "8:00 AM-5:00 PM"
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},
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{
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"day": "thursday",
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"google": "Open 24 hours",
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"apple_maps": "8:00 AM-5:00 PM"
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},
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{
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"day": "friday",
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"google": "Open 24 hours",
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"apple_maps": "8:00 AM-5:00 PM"
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}
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]
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```
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### Finding #4: No website found
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- **Severity:** 🟧 High
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- **Category:** Technical SEO
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- **Recommendation:** A website is essential for credibility, schema markup, and conversion. Launch one immediately.
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### Finding #5: Cannot determine review recency — no dates available in samples
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- **Severity:** 🟨 Medium
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- **Category:** Reviews
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- **Recommendation:** Review date data is not available from current surfaces. Monitor via GBP dashboard directly.
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- **Evidence:** ```json
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{
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"sources_with_dates": []
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}
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```
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### Finding #6: Category varies across surfaces: consumer sector, personal injury attorney
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- **Severity:** 🟨 Medium
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- **Category:** Digital Identity
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- **Recommendation:** Align primary category across all directories. GBP primary category is the ranking driver.
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- **Evidence:** ```json
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{
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"google": "personal injury attorney",
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"apple": "consumer sector"
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}
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```
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### Finding #7: No business description found on any surface
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- **Severity:** 🟨 Medium
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- **Category:** Content
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- **Recommendation:** Add a keyword-rich description to GBP and website. Descriptions improve click-through and category relevance.
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- **Evidence:** ```json
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{
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"surfaces_checked": [
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"google",
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"bing",
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"website"
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]
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}
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```
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### Finding #8: Price level not set on GBP or Apple Maps
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- **Severity:** 🟩 Enhancement
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- **Category:** Content
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- **Recommendation:** Set price level ($–$$$$) on GBP. Helps users self-select and improves relevance.
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## Failed Surfaces
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- ❌ `bing_places` — no data returned
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- ❌ `website` — no data returned
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