62 lines
2.3 KiB
Markdown
62 lines
2.3 KiB
Markdown
# Validation Run: Crystal Blue Plumbing Heating & Air
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**Date:** 2026-08-14
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**Business:** Crystal Blue Plumbing Heating & Air
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**Location:** Placerville, CA (actual: Loomis, CA — same metro area)
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**Why chosen:** Plumbing/HVAC (GTM vertical), Placerville/Cameron Park area, never audited before, multi-location chain (tests GBP disambiguation)
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## Pipeline Execution
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```
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multi_scraper.py → audit_engine.py → findings.json + findings.md
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```
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## Surface Results
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| Surface | Status | Notes |
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|---------|--------|-------|
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| Google Business Profile | ⚠️ Degraded | Returned `name: "Hours"`, null address, null phone. GBP matched wrong entity. |
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| Apple Maps | ✅ Good | Full NAP, 4.2★/65 reviews, hours, website URL, phone |
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| Bing Places | ❌ Failed | Returned no data |
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| Website | ❌ Failed | HTTP 403 Forbidden (crystalblueplumbing.com) |
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## Key Findings (5 total)
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| # | Severity | Finding | Verdict |
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|---|----------|---------|---------|
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| 1 | 🟥 Immediate | Hours mismatch (GBP vs Apple) | **FALSE POSITIVE** — GBP from wrong entity |
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| 2 | 🟧 High | No website found | PARTIALLY FALSE — URL exists but 403 |
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| 3 | 🟨 Medium | Review dates unavailable | VALID |
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| 4 | 🟨 Medium | No description | VALID |
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| 5 | 🟩 Enhancement | No price level | VALID |
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## Issues Observed
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### 1. GBP Entity Disambiguation (CRITICAL)
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GBP scraper returned `name: "Hours"` with null address. Matched wrong GBP listing. Fallback to Apple Maps saved the audit.
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### 2. Apple Maps Hours Parsing
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`12:00 AM-12:00 PM` for all days — likely parsing "Open 24 hours" as midnight-to-noon.
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### 3. Website 403 Not Distinguished From "No Website"
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Should be separate findings: "no_website" vs "website_unreachable".
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### 4. Hours Mismatch With Degraded Source
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Engine flagged hours mismatch but GBP data was garbage. Mismatch detection should skip degraded sources.
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## Verdict
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Pipeline works end-to-end but findings not yet trustworthy without human review. GBP scraper is the biggest risk.
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**Before production:**
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1. GBP entity validation (name match + address present)
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2. Hours comparison skip degraded sources
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3. Website 403 → distinct finding
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4. Apple Maps hours parsing audit
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## Artifacts
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- `multi_surface_2026-08-14.json` — raw scraped data (4KB)
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- `findings.json` — engine output (3KB)
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- `findings.md` — markdown report (2.5KB)
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- `VALIDATION.md` — this file
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