tonyjbala
3ea97eae2e
Reviewer disposition pass applied per locked process v1.0 (docs/operations/beta-audit-process.md): - Each run: raw capture, findings.json, findings.md, REPORT-final.md (customer-facing), VALIDATION.md (reviewer dispositions) - Normalized format false-positives (+1 prefix, #N vs Ste N, 8AM vs 8:00AM, 1800 scraper parse glitch) - Material: 28 across batch (phone mismatches, NAP address conflicts, hours divergences, missing LocalBusiness schema, missing website) - Verification-pending items separated from material findings; no surface presented without evidence
146 lines
3.7 KiB
Markdown
146 lines
3.7 KiB
Markdown
# Audit Findings — AirTech Pros
|
||
|
||
**Generated:** 2026-08-15 13:54 UTC
|
||
**Sources checked:** google_business_profile, apple_maps, website
|
||
**Rating:** 4.8 | **Reviews:** 1121
|
||
|
||
## Severity Summary
|
||
|
||
| Severity | Count |
|
||
|----------|-------|
|
||
| 🟥 Immediate | 3 |
|
||
| 🟧 High | 1 |
|
||
| 🟨 Medium | 3 |
|
||
| 🟩 Enhancement | 1 |
|
||
| **Total** | **8** |
|
||
|
||
## Findings
|
||
|
||
### Finding #1: Phone number inconsistent across 2 surface(s)
|
||
|
||
- **Severity:** 🟥 Immediate
|
||
- **Category:** Digital Identity
|
||
- **Recommendation:** Standardize phone format across all directories. GBP is authoritative.
|
||
- **Evidence:** ```json
|
||
{
|
||
"google": "(530) 303-2225",
|
||
"apple": "+1 (916) 930-0010",
|
||
"website": "0000000000"
|
||
}
|
||
```
|
||
|
||
### Finding #2: Address inconsistent across 1 surface(s)
|
||
|
||
- **Severity:** 🟥 Immediate
|
||
- **Category:** Digital Identity
|
||
- **Recommendation:** Standardize exact address format. GBP address is authoritative.
|
||
- **Evidence:** ```json
|
||
{
|
||
"google": "10210 Systems Pkwy #370, Sacramento, CA 95827",
|
||
"apple": "4961 Windplay Dr, El Dorado Hills, CA 95762"
|
||
}
|
||
```
|
||
|
||
### Finding #3: Hours mismatch on 7 day(s) — GBP is authoritative
|
||
|
||
- **Severity:** 🟥 Immediate
|
||
- **Category:** Google Business
|
||
- **Recommendation:** Correct hours on non-GBP surfaces to match GBP. Mismatched hours cause customer complaints and trust loss.
|
||
- **Evidence:** ```json
|
||
[
|
||
{
|
||
"day": "saturday",
|
||
"google": "Open 24 hours",
|
||
"apple_maps": "12:00 AM-12:00 PM"
|
||
},
|
||
{
|
||
"day": "sunday",
|
||
"google": "Open 24 hours",
|
||
"apple_maps": "12:00 AM-12:00 PM"
|
||
},
|
||
{
|
||
"day": "monday",
|
||
"google": "Open 24 hours",
|
||
"apple_maps": "12:00 AM-12:00 PM"
|
||
},
|
||
{
|
||
"day": "tuesday",
|
||
"google": "Open 24 hours",
|
||
"apple_maps": "12:00 AM-12:00 PM"
|
||
},
|
||
{
|
||
"day": "wednesday",
|
||
"google": "Open 24 hours",
|
||
"apple_maps": "12:00 AM-12:00 PM"
|
||
},
|
||
{
|
||
"day": "thursday",
|
||
"google": "Open 24 hours",
|
||
"apple_maps": "12:00 AM-12:00 PM"
|
||
},
|
||
{
|
||
"day": "friday",
|
||
"google": "Open 24 hours",
|
||
"apple_maps": "12:00 AM-12:00 PM"
|
||
}
|
||
]
|
||
```
|
||
|
||
### Finding #4: Website URL inconsistent across 1 surface(s)
|
||
|
||
- **Severity:** 🟧 High
|
||
- **Category:** Digital Identity
|
||
- **Recommendation:** Use one canonical URL (prefer HTTPS, no www) across all directories.
|
||
- **Evidence:** ```json
|
||
{
|
||
"google": "https://airtechpros.com/?utm_source=google&utm_medium=organic&utm_campaign=gbp",
|
||
"apple": "http://teamairtech.com/"
|
||
}
|
||
```
|
||
|
||
### Finding #5: Cannot determine review recency — no dates available in samples
|
||
|
||
- **Severity:** 🟨 Medium
|
||
- **Category:** Reviews
|
||
- **Recommendation:** Review date data is not available from current surfaces. Monitor via GBP dashboard directly.
|
||
- **Evidence:** ```json
|
||
{
|
||
"sources_with_dates": []
|
||
}
|
||
```
|
||
|
||
### Finding #6: Category varies across surfaces: air conditioning contractor, consumer sector
|
||
|
||
- **Severity:** 🟨 Medium
|
||
- **Category:** Digital Identity
|
||
- **Recommendation:** Align primary category across all directories. GBP primary category is the ranking driver.
|
||
- **Evidence:** ```json
|
||
{
|
||
"google": "air conditioning contractor",
|
||
"apple": "consumer sector"
|
||
}
|
||
```
|
||
|
||
### Finding #7: JSON-LD present but no LocalBusiness/BeautySalon type
|
||
|
||
- **Severity:** 🟨 Medium
|
||
- **Category:** Technical SEO
|
||
- **Recommendation:** Ensure schema includes LocalBusiness or BeautySalon @type for local search relevance.
|
||
- **Evidence:** ```json
|
||
{
|
||
"url": "https://airtechpros.com/?utm_source=google&utm_medium=organic&utm_campaign=gbp",
|
||
"has_jsonld": true,
|
||
"has_local_business": false
|
||
}
|
||
```
|
||
|
||
### Finding #8: Price level not set on GBP or Apple Maps
|
||
|
||
- **Severity:** 🟩 Enhancement
|
||
- **Category:** Content
|
||
- **Recommendation:** Set price level ($–$$$$) on GBP. Helps users self-select and improves relevance.
|
||
|
||
## Failed Surfaces
|
||
|
||
- ❌ `bing_places` — no data returned
|