veripath/docs/validation/2026-08-15-above-the-gate-dentistry/findings.md

# Audit Findings — Above the Gate Dentistry

**Generated:** 2026-08-15 13:52 UTC
**Sources checked:** google_business_profile, apple_maps
**Rating:** 4.9 | **Reviews:** 166

## Severity Summary

| Severity | Count |
|----------|-------|
| 🟥 Immediate | 3 |
| 🟧 High | 1 |
| 🟨 Medium | 4 |
| 🟩 Enhancement | 2 |
| **Total** | **10** |

## Findings

### Finding #1: Phone number inconsistent across 1 surface(s)

- **Severity:** 🟥 Immediate
- **Category:** Digital Identity
- **Recommendation:** Standardize phone format across all directories. GBP is authoritative.
- **Evidence:** ```json
{
  "google": "(916) 299-8983",
  "apple": "+1 (916) 931-1996"
}
```

### Finding #2: Address inconsistent across 1 surface(s)

- **Severity:** 🟥 Immediate
- **Category:** Digital Identity
- **Recommendation:** Standardize exact address format. GBP address is authoritative.
- **Evidence:** ```json
{
  "google": "4517 Serrano Pkwy #104, El Dorado Hills, CA 95762",
  "apple": "4517 Serrano Pkwy, El Dorado Hills, CA  95762"
}
```

### Finding #3: Hours mismatch on 5 day(s) — GBP is authoritative

- **Severity:** 🟥 Immediate
- **Category:** Google Business
- **Recommendation:** Correct hours on non-GBP surfaces to match GBP. Mismatched hours cause customer complaints and trust loss.
- **Evidence:** ```json
[
  {
    "day": "monday",
    "google": "7 AM-4 PM",
    "apple_maps": "7:00 AM-4:00 PM"
  },
  {
    "day": "tuesday",
    "google": "7 AM-6 PM",
    "apple_maps": "7:00 AM-7:00 PM"
  },
  {
    "day": "wednesday",
    "google": "7 AM-5 PM",
    "apple_maps": "7:00 AM-5:00 PM"
  },
  {
    "day": "thursday",
    "google": "7 AM-6 PM",
    "apple_maps": "7:00 AM-6:00 PM"
  },
  {
    "day": "friday",
    "google": "7 AM-4 PM",
    "apple_maps": "7:00 AM-4:00 PM"
  }
]
```

### Finding #4: No website found

- **Severity:** 🟧 High
- **Category:** Technical SEO
- **Recommendation:** A website is essential for credibility, schema markup, and conversion. Launch one immediately.

### Finding #5: Review count varies by 139 across surfaces

- **Severity:** 🟨 Medium
- **Category:** Reviews
- **Recommendation:** Large review count gaps suggest some surfaces have stale or merged data. Verify listing ownership.
- **Evidence:** ```json
{
  "google": 166,
  "apple": 27
}
```

### Finding #6: Cannot determine review recency — no dates available in samples

- **Severity:** 🟨 Medium
- **Category:** Reviews
- **Recommendation:** Review date data is not available from current surfaces. Monitor via GBP dashboard directly.
- **Evidence:** ```json
{
  "sources_with_dates": []
}
```

### Finding #7: Category varies across surfaces: dentist, health care

- **Severity:** 🟨 Medium
- **Category:** Digital Identity
- **Recommendation:** Align primary category across all directories. GBP primary category is the ranking driver.
- **Evidence:** ```json
{
  "google": "dentist",
  "apple": "health care"
}
```

### Finding #8: No business description found on any surface

- **Severity:** 🟨 Medium
- **Category:** Content
- **Recommendation:** Add a keyword-rich description to GBP and website. Descriptions improve click-through and category relevance.
- **Evidence:** ```json
{
  "surfaces_checked": [
    "google",
    "bing",
    "website"
  ]
}
```

### Finding #9: Only 0% of sample reviews mention specific services or practitioners

- **Severity:** 🟩 Enhancement
- **Category:** Reviews
- **Recommendation:** Encourage detailed reviews mentioning services and staff. Specific reviews rank higher and convert better.
- **Evidence:** ```json
{
  "sample_size": 3,
  "specific_count": 0
}
```

### Finding #10: Price level not set on GBP or Apple Maps

- **Severity:** 🟩 Enhancement
- **Category:** Content
- **Recommendation:** Set price level ($–$$$$) on GBP. Helps users self-select and improves relevance.

## Failed Surfaces

- ❌ `bing_places` — no data returned
- ❌ `website` — no data returned