veripath/docs/validation/2026-08-14-superior-hvac-plumbing/findings.md

# Audit Findings — superior plumbing,heating and air conditioning

**Generated:** 2026-08-14 20:31 UTC
**Sources checked:** google_business_profile, apple_maps, bing_places, website
**Rating:** 2.7 | **Reviews:** 57

## Severity Summary

| Severity | Count |
|----------|-------|
| 🟥 Immediate | 4 |
| 🟧 High | 4 |
| 🟨 Medium | 3 |
| 🟩 Enhancement | 1 |
| **Total** | **12** |

## Findings

### Finding #1: Phone number inconsistent across 2 surface(s)

- **Severity:** 🟥 Immediate
- **Category:** Digital Identity
- **Recommendation:** Standardize phone format across all directories. GBP is authoritative.
- **Evidence:** ```json
{
  "google": "(909) 319-0746",
  "apple": "+1 (916) 316-5708",
  "bing": "(215) 416-6557",
  "website": "9093190746"
}
```

### Finding #2: Address inconsistent across 1 surface(s)

- **Severity:** 🟥 Immediate
- **Category:** Digital Identity
- **Recommendation:** Standardize exact address format. GBP address is authoritative.
- **Evidence:** ```json
{
  "google": "6331 Haven Ave, Rancho Cucamonga, CA 91737",
  "apple": "1150 Sibley St, Folsom, CA  95630"
}
```

### Finding #3: Hours mismatch on 7 day(s) — GBP is authoritative

- **Severity:** 🟥 Immediate
- **Category:** Google Business
- **Recommendation:** Correct hours on non-GBP surfaces to match GBP. Mismatched hours cause customer complaints and trust loss.
- **Evidence:** ```json
[
  {
    "day": "friday",
    "google": "7 AM-7 PM",
    "apple_maps": "9:00 AM-12:00 PM"
  },
  {
    "day": "saturday",
    "google": "7 AM-7 PM",
    "apple_maps": "10:00 AM-6:00 PM"
  },
  {
    "day": "sunday",
    "google": "Closed",
    "apple_maps": "10:00 AM-5:00 PM"
  },
  {
    "day": "monday",
    "google": "7 AM-7 PM",
    "apple_maps": "9:00 AM-9:00 PM"
  },
  {
    "day": "tuesday",
    "google": "7 AM-7 PM",
    "apple_maps": "9:00 AM-9:00 PM"
  },
  {
    "day": "wednesday",
    "google": "7 AM-7 PM",
    "apple_maps": "9:00 AM-9:00 PM"
  },
  {
    "day": "thursday",
    "google": "7 AM-7 PM",
    "apple_maps": "9:00 AM-9:00 PM"
  }
]
```

### Finding #4: Average rating 3.6 — below 4.0 threshold

- **Severity:** 🟥 Immediate
- **Category:** Reviews
- **Recommendation:** Address negative reviews, request new reviews from satisfied customers. Below 4.0 is a strong conversion blocker.
- **Evidence:** ```json
{
  "average": 3.6,
  "by_source": {
    "google": 2.7,
    "bing": 4.5
  }
}
```

### Finding #5: Website URL inconsistent across 1 surface(s)

- **Severity:** 🟧 High
- **Category:** Digital Identity
- **Recommendation:** Use one canonical URL (prefer HTTPS, no www) across all directories.
- **Evidence:** ```json
{
  "google": "https://www.superiorplumbingac.com/",
  "apple": "https://www.yelp.com/biz/w-and-t-hvac-and-plumbing-solutions-folsom-3"
}
```

### Finding #6: Rating varies by 1.8 across surfaces (range: 2.7–4.5)

- **Severity:** 🟧 High
- **Category:** Reviews
- **Recommendation:** Investigate why some surfaces show different ratings. May indicate stale data or mixed-up business listings.
- **Evidence:** ```json
{
  "google": 2.7,
  "bing": 4.5
}
```

### Finding #7: Most recent review is 301 days old — no fresh review signal

- **Severity:** 🟧 High
- **Category:** Reviews
- **Recommendation:** No recent reviews = no social proof for new visitors. Implement review request workflow post-appointment.
- **Evidence:** ```json
{
  "newest_review_date": "Oct 17, 2025",
  "days_ago": 301
}
```

### Finding #8: No JSON-LD schema found on website

- **Severity:** 🟧 High
- **Category:** Technical SEO
- **Recommendation:** Add LocalBusiness/BeautySalon JSON-LD schema. Critical for rich results and local ranking.
- **Evidence:** ```json
{
  "url": "https://www.superiorplumbingac.com/",
  "has_jsonld": false
}
```

### Finding #9: Review count varies by 47 across surfaces

- **Severity:** 🟨 Medium
- **Category:** Reviews
- **Recommendation:** Large review count gaps suggest some surfaces have stale or merged data. Verify listing ownership.
- **Evidence:** ```json
{
  "google": 57,
  "bing": 10
}
```

### Finding #10: Category varies across surfaces: consumer sector, home service, plumber

- **Severity:** 🟨 Medium
- **Category:** Digital Identity
- **Recommendation:** Align primary category across all directories. GBP primary category is the ranking driver.
- **Evidence:** ```json
{
  "google": "plumber",
  "apple": "consumer sector",
  "bing": "home service"
}
```

### Finding #11: No canonical URL tag on website

- **Severity:** 🟨 Medium
- **Category:** Technical SEO
- **Recommendation:** Add <link rel='canonical' href='...'> to prevent duplicate content issues.
- **Evidence:** ```json
{
  "url": "https://www.superiorplumbingac.com/"
}
```

### Finding #12: Price level not set on GBP or Apple Maps

- **Severity:** 🟩 Enhancement
- **Category:** Content
- **Recommendation:** Set price level ($–$$$$) on GBP. Helps users self-select and improves relevance.