veripath/research/bizl-com/68-terms.md

Terms of Service

URL: https://bizl.com/terms Extracted: 2026-08-09

Core Messaging / Positioning

• Bizl LLC, "a Delaware limited liability company," operating "AI-powered local visibility optimization services for local businesses."
• B2B framing: "we primarily serve local businesses, their owners, and agencies managing local business clients"; users must be 18+.
• Services enumerated (link into the site's service lines): AI Search Optimization (mention-rate monitoring across ChatGPT, Gemini, Perplexity, Claude, Grok + action); Citation Building (submit to "120+ local directories" with consistent NAP); Schema and Content (JSON-LD); Local SEO / Google Business Profile; Competitor Intelligence ("tracking up to 7 competitors' AI visibility scores"); and free tools (AI Visibility Scanner, Schema Generator, Citation Audit Preview, Competitor Gap Preview).

Key Claims & Stats

• Citation Building expands to "120+ local directories."
• Competitor Intelligence tracks "up to 7 competitors' AI visibility scores."
• AI engine coverage: ChatGPT, Gemini, Perplexity, Claude, Grok.
• Pricing/terms: monthly + annual plans, agency credits, one-time services; Stripe-processed, USD; annual ~20% discount vs monthly; annual non-refundable after 14-day window; 30-day notice of price increases; payment retry then suspend after 7 days unpaid.
• Refunds/cancellation: 14-day money-back (full refund, "no questions asked"); monthly cancellable anytime (no prorated partial-month refunds); annual refundable only within 14 days; credits non-refundable except within 14-day initial window, credits don't expire; completed work (citations filed, schema installed, GBP changes) non-refundable outside 14 days; refunds processed in 5–10 business days.
• Service timelines (estimates, not guarantees; begin at intake completion, not payment):
  • Foursquare claim & optimization: within 48 hours.
  • Schema installation: within 5–7 business days (needs website access).
  • Citation submissions begin: within 5 business days.
  • First monthly report: within 35 days of service start.
  • First visible AI improvements: typically 14–21 days.
• Results disclaimer: "We do not guarantee specific AI mention rates, Google rankings, traffic levels, revenue increases, or customer acquisition results." Case-study results = past performance, not guarantee.
• Liability cap: total liability limited to amounts paid in the 3 months preceding the claim; broad exclusions (lost profits, indirect/consequential); no liability for third-party platform changes/algorithm updates.
• Dispute resolution: 30-day informal resolution period → binding AAA arbitration, English; individual basis (class action waiver); governed by Delaware law.
• Misc: IP ownership retained by Bizl; business data license is limited/non-exclusive to deliver service; created content (GBP descriptions, schema, Q&As, reports) becomes client property upon full payment; termination without refund for violation; 30 days' notice for material Terms changes.
• Flag (evidence quality): "120+ directories," "up to 7 competitors," and 14-21 day "typical" improvement timeframe are unsourced vendor claims → Tier 3; the terms themselves are legally self-serving but internally consistent.

Offer / Pricing Details (if applicable)

• This page surfaces the full commercial terms (above): monthly/annual billing, 14-day guarantee, annual discount, agency credits, refund rules, delivery timelines, and pricing-page incorporation ("pricing page is incorporated into these Terms by reference").

Process / How It Works

• Service-delivery model codified: intake form → team executes citations/schema/GBP/monitoring → monthly reports → client retains access to end of paid period on cancellation. Requires client participation (website access, GBP login, accurate intake). Third-party dependencies (directory acceptance, Foursquare verification, Google approval/indexing) explicitly excluded as service failures.

Notable Strengths or Patterns

• Notably customer-friendly elements woven into legal terms: 14-day full money-back "no questions asked," no prorated surprises for partial months (disclosed), work-error remedy at no cost, 30-day price-increase notice, honest results disclaimer ("we cannot guarantee rankings/mentions"), and a consumer-friendly arbitration-with-30-day-negotiation path.
• Risk-reversal is explicit at the legal level, not just marketing — strong trust signal.
• Clear definition of what delivered work is non-refundable (aligns expectations and limits disputes).

Notes for Digital Operations Partner

• Evidence quality / honesty: The results disclaimer is genuinely honest and a differentiator to match — Bizl explicitly disclaims guaranteed outcomes. DOP can one-up with measured outcome reporting (before/after scores with methodology) while keeping the same honest no-guarantee framing.
• Human supervision vs black-box: Legal doc positions the service as fully done-for-you with human team execution ("our team"). DOP's human-supervised + agent-assisted model is fully compliant with this shape and can emphasize human approval checkpoints explicitly in its own terms.
• PoC-style entry: 14-day money-back + free tools + free audit is a strong risk-reversal entry. DOP's Cold Audit→PoC→Retainer offers a measured progression with per-phase terms DOP can mirror.
• Silent Customer Loss: N/A directly, but the Client participation requirements (accurate intake, website/GBP access) are the dependency points where service effectiveness can silently degrade — a factor DOP should document for client expectations.
• Differentiation: transparency about timelines ("estimates, not guarantees") and delivered-work refund boundaries is a model for DOP's own clarity in contracts.