veripath/docs/validation/2026-08-15-diamond-springs-dental/findings.json

{
  "audit_engine": "v1",
  "timestamp": "2026-08-15T13:56:16.462221+00:00",
  "business": "Diamond Springs Dental Center",
  "summary": {
    "total_findings": 11,
    "severity_counts": {
      "immediate": 4,
      "high": 2,
      "medium": 3,
      "enhancement": 2
    },
    "sub_score_issues": {
      "Digital Identity": 4,
      "Google Business": 1,
      "Reviews": 4,
      "Technical SEO": 1,
      "Content": 1
    },
    "surfaces_ok": {
      "google_business_profile": true,
      "apple_maps": true,
      "website": true
    },
    "surfaces_failed": {
      "bing_places": false
    },
    "rating": 3.4,
    "reviews": 49
  },
  "findings": [
    {
      "id": "nap_phone_mismatch",
      "severity": "immediate",
      "title": "Phone number inconsistent across 2 surface(s)",
      "sub_score": "Digital Identity",
      "evidence": {
        "google": "(530) 291-1888",
        "apple": "+1 (530) 344-0290",
        "website": "551-0858478"
      },
      "recommendation": "Standardize phone format across all directories. GBP is authoritative."
    },
    {
      "id": "nap_address_mismatch",
      "severity": "immediate",
      "title": "Address inconsistent across 1 surface(s)",
      "sub_score": "Digital Identity",
      "evidence": {
        "google": "6400 Pleasant Valley Rd, El Dorado, CA 95623",
        "apple": "493 Pleasant Valley Rd, Ste 110, Diamond Springs, CA  95619"
      },
      "recommendation": "Standardize exact address format. GBP address is authoritative."
    },
    {
      "id": "hours_mismatch",
      "severity": "immediate",
      "title": "Hours mismatch on 4 day(s) \u2014 GBP is authoritative",
      "sub_score": "Google Business",
      "evidence": [
        {
          "day": "monday",
          "google": "8 AM-5 PM",
          "apple_maps": "8:00 AM-5:00 PM"
        },
        {
          "day": "tuesday",
          "google": "8 AM-5 PM",
          "apple_maps": "8:00 AM-5:00 PM"
        },
        {
          "day": "wednesday",
          "google": "8 AM-5 PM",
          "apple_maps": "8:00 AM-5:00 PM"
        },
        {
          "day": "thursday",
          "google": "8 AM-5 PM",
          "apple_maps": "8:00 AM-5:00 PM"
        }
      ],
      "recommendation": "Correct hours on non-GBP surfaces to match GBP. Mismatched hours cause customer complaints and trust loss."
    },
    {
      "id": "rating_below_threshold",
      "severity": "immediate",
      "title": "Average rating 3.3 \u2014 below 4.0 threshold",
      "sub_score": "Reviews",
      "evidence": {
        "average": 3.35,
        "by_source": {
          "google": 3.4,
          "apple": 3.3
        }
      },
      "recommendation": "Address negative reviews, request new reviews from satisfied customers. Below 4.0 is a strong conversion blocker."
    },
    {
      "id": "nap_website_mismatch",
      "severity": "high",
      "title": "Website URL inconsistent across 1 surface(s)",
      "sub_score": "Digital Identity",
      "evidence": {
        "google": "https://www.diamondspringsdental.com/",
        "apple": "http://www.diamondspringsdental.com"
      },
      "recommendation": "Use one canonical URL (prefer HTTPS, no www) across all directories."
    },
    {
      "id": "missing_jsonld_schema",
      "severity": "high",
      "title": "No JSON-LD schema found on website",
      "sub_score": "Technical SEO",
      "evidence": {
        "url": "https://www.diamondspringsdental.com/",
        "has_jsonld": false
      },
      "recommendation": "Add LocalBusiness/BeautySalon JSON-LD schema. Critical for rich results and local ranking."
    },
    {
      "id": "review_count_delta",
      "severity": "medium",
      "title": "Review count varies by 21 across surfaces",
      "sub_score": "Reviews",
      "evidence": {
        "google": 49,
        "apple": 28
      },
      "recommendation": "Large review count gaps suggest some surfaces have stale or merged data. Verify listing ownership."
    },
    {
      "id": "review_dates_unavailable",
      "severity": "medium",
      "title": "Cannot determine review recency \u2014 no dates available in samples",
      "sub_score": "Reviews",
      "evidence": {
        "sources_with_dates": []
      },
      "recommendation": "Review date data is not available from current surfaces. Monitor via GBP dashboard directly."
    },
    {
      "id": "category_fragmentation",
      "severity": "medium",
      "title": "Category varies across surfaces: dental clinic, health care",
      "sub_score": "Digital Identity",
      "evidence": {
        "google": "dental clinic",
        "apple": "health care"
      },
      "recommendation": "Align primary category across all directories. GBP primary category is the ranking driver."
    },
    {
      "id": "reviews_low_specificity",
      "severity": "enhancement",
      "title": "Only 0% of sample reviews mention specific services or practitioners",
      "sub_score": "Reviews",
      "evidence": {
        "sample_size": 3,
        "specific_count": 0
      },
      "recommendation": "Encourage detailed reviews mentioning services and staff. Specific reviews rank higher and convert better."
    },
    {
      "id": "no_price_level",
      "severity": "enhancement",
      "title": "Price level not set on GBP or Apple Maps",
      "sub_score": "Content",
      "evidence": {},
      "recommendation": "Set price level ($\u2013$$$$) on GBP. Helps users self-select and improves relevance."
    }
  ]
}