33 lines
669 B
Markdown
33 lines
669 B
Markdown
# Use Case 03: Sarah — The Med Spa Owner
|
|
|
|
## Profile
|
|
|
|
| Field | Value |
|
|
|---|---|
|
|
| Name | Sarah |
|
|
| Business | Medical Spa |
|
|
| Employees | 12 |
|
|
| Revenue Driver | High-ticket treatments + Memberships |
|
|
| Primary Goal | Consistent consultation bookings |
|
|
| Digital Maturity | Medium |
|
|
|
|
## Problems
|
|
|
|
- Heavy local competition
|
|
- High customer acquisition cost
|
|
- Reputation-sensitive business
|
|
- Seasonal demand fluctuations
|
|
|
|
## Success Metrics
|
|
|
|
- Better reviews
|
|
- More consultations
|
|
- Higher visibility
|
|
- Membership growth
|
|
|
|
## Desired Hermes Outcomes
|
|
|
|
- Reputation tracking
|
|
- Competitor promotions monitoring
|
|
- Service page recommendations
|
|
- Social content opportunities |