veripath/docs/validation/2026-08-15-scottys-heating-air/findings.md

# Audit Findings — Scotty's Heating & Air

**Generated:** 2026-08-15 13:55 UTC
**Sources checked:** google_business_profile, apple_maps, website
**Rating:** 4.8 | **Reviews:** 180

## Severity Summary

| Severity | Count |
|----------|-------|
| 🟥 Immediate | 3 |
| 🟧 High | 2 |
| 🟨 Medium | 3 |
| 🟩 Enhancement | 2 |
| **Total** | **10** |

## Findings

### Finding #1: Phone number inconsistent across 1 surface(s)

- **Severity:** 🟥 Immediate
- **Category:** Digital Identity
- **Recommendation:** Standardize phone format across all directories. GBP is authoritative.
- **Evidence:** ```json
{
  "google": "(530) 626-6000",
  "apple": "+1 (530) 626-6000",
  "website": "530-429-7616"
}
```

### Finding #2: Address inconsistent across 1 surface(s)

- **Severity:** 🟥 Immediate
- **Category:** Digital Identity
- **Recommendation:** Standardize exact address format. GBP address is authoritative.
- **Evidence:** ```json
{
  "google": "3655 Chuckwagon Way Ste b, Placerville, CA 95667",
  "apple": "3655 Chuckwagon Way, Placerville, CA  95667"
}
```

### Finding #3: Hours mismatch on 5 day(s) — GBP is authoritative

- **Severity:** 🟥 Immediate
- **Category:** Google Business
- **Recommendation:** Correct hours on non-GBP surfaces to match GBP. Mismatched hours cause customer complaints and trust loss.
- **Evidence:** ```json
[
  {
    "day": "monday",
    "google": "8 AM-4:30 PM",
    "apple_maps": "8:00 AM-4:1800 PM"
  },
  {
    "day": "tuesday",
    "google": "8 AM-4:30 PM",
    "apple_maps": "8:00 AM-4:1800 PM"
  },
  {
    "day": "wednesday",
    "google": "8 AM-4:30 PM",
    "apple_maps": "8:00 AM-4:1800 PM"
  },
  {
    "day": "thursday",
    "google": "8 AM-4:30 PM",
    "apple_maps": "8:00 AM-4:1800 PM"
  },
  {
    "day": "friday",
    "google": "8 AM-4:30 PM",
    "apple_maps": "8:00 AM-4:1800 PM"
  }
]
```

### Finding #4: Website URL inconsistent across 1 surface(s)

- **Severity:** 🟧 High
- **Category:** Digital Identity
- **Recommendation:** Use one canonical URL (prefer HTTPS, no www) across all directories.
- **Evidence:** ```json
{
  "google": "https://www.scottysheatingandair.com/?utm_source=google&utm_medium=organic&utm_campaign=gbp",
  "apple": "https://www.scottysheatingandair.com/"
}
```

### Finding #5: Rating varies by 0.7 across surfaces (range: 4.1–4.8)

- **Severity:** 🟧 High
- **Category:** Reviews
- **Recommendation:** Investigate why some surfaces show different ratings. May indicate stale data or mixed-up business listings.
- **Evidence:** ```json
{
  "google": 4.8,
  "apple": 4.1
}
```

### Finding #6: Review count varies by 143 across surfaces

- **Severity:** 🟨 Medium
- **Category:** Reviews
- **Recommendation:** Large review count gaps suggest some surfaces have stale or merged data. Verify listing ownership.
- **Evidence:** ```json
{
  "google": 180,
  "apple": 37
}
```

### Finding #7: Cannot determine review recency — no dates available in samples

- **Severity:** 🟨 Medium
- **Category:** Reviews
- **Recommendation:** Review date data is not available from current surfaces. Monitor via GBP dashboard directly.
- **Evidence:** ```json
{
  "sources_with_dates": []
}
```

### Finding #8: Category varies across surfaces: consumer sector, hvac contractor

- **Severity:** 🟨 Medium
- **Category:** Digital Identity
- **Recommendation:** Align primary category across all directories. GBP primary category is the ranking driver.
- **Evidence:** ```json
{
  "google": "hvac contractor",
  "apple": "consumer sector"
}
```

### Finding #9: Only 0% of sample reviews mention specific services or practitioners

- **Severity:** 🟩 Enhancement
- **Category:** Reviews
- **Recommendation:** Encourage detailed reviews mentioning services and staff. Specific reviews rank higher and convert better.
- **Evidence:** ```json
{
  "sample_size": 3,
  "specific_count": 0
}
```

### Finding #10: Price level not set on GBP or Apple Maps

- **Severity:** 🟩 Enhancement
- **Category:** Content
- **Recommendation:** Set price level ($–$$$$) on GBP. Helps users self-select and improves relevance.

## Failed Surfaces

- ❌ `bing_places` — no data returned