Leonard
394d5dae3f
- report_generate.py: REPORT-final.md + VALIDATION.md from findings + raw capture; per-surface status from summary.surfaces_ok; Data Limitations - report_gate.py: §6 gate scripted (count/evidence/identity/material support); non-zero exit blocks delivery - audit_diff.py: before/after capture comparison -> DELTA.md - audit_pipeline.sh: 2 steps -> 4; collision-safe capture copy (re-runs preserve baseline); relative output dir resolved to absolute - beta-audit-process.md: locked v1.0 -> v1.1 (+ dated decision record) - all 9 runs of the 2026-08-15 batch regenerated + gated (9/9 PASS) - live end-to-end proof: Gilmore re-run, DELTA.md 0 changes (same day)
156 lines
6.6 KiB
Markdown
156 lines
6.6 KiB
Markdown
# Gilmore Heating, Air and Plumbing
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## Online Presence Audit
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**Location:** Antelope, CA
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**Vertical:** HVAC
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**Audit date:** 15 August 2026
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**Prepared for:** Gilmore Heating, Air and Plumbing
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**Prepared by:** VeriPath
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---
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## Executive Summary
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We audited Gilmore Heating, Air and Plumbing across its primary online surfaces: Google Business Profile and Apple Maps. The business shows 4.8 ★ across 3,860 Google reviews.
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**8 material integrity issues were identified:**
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1. Phone numbers are inconsistent across directories.
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2. Address details differ between Google and Apple.
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3. Business hours are inconsistent between Google and Apple.
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5. The website URL does not align across directories.
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4. Average rating is below the 4.0 trust threshold.
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7. No website could be located for this business.
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6. Ratings vary across surfaces.
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8. No business description is set on any directory.
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---
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## Surfaces Reviewed
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| Surface | Status | Rating | Reviews |
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|---------|--------|--------|---------|
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| Google Business Profile | ✓ | 4.8 ★ | 3,860 |
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| Apple Maps | ✓ | 2.5 ★ | 272 |
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| Bing Places | ✗ | capture blocked (bot-wall) — excluded, not verified | — |
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| Website | ✗ | not found / unreachable at audit time | — |
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> **Limitation:** The website could not be reached or located at audit time. A blocked or missing website is itself a customer-path risk: visitors arriving from search cannot engage the business. Reachability should be re-verified; if the block persists, treat it as a material finding in the next run.
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---
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## Findings
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### Finding 1: Phone number inconsistent across directories
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**Observation:**
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Google lists **(530) 290-5551**. Apple lists **+1 (916) 866-5596**.
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**Impact:**
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Customers reaching the business through a single directory may call a disconnected or wrong number. Inconsistent NAP (name-address-phone) signals reduce local search ranking across all surfaces.
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**Recommendation:**
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Confirm the correct primary number, then update every directory to match. Keep the verified number identical across Google, Apple, and the website.
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---
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### Finding 2: Address inconsistent across directories
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**Observation:**
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Google lists “8636 Antelope North Rd Bldg D, Antelope, CA 95843”. Apple Maps lists “8636 Antelope North Rd, Antelope, CA 95843”.
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**Impact:**
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Conflicting addresses split local search signals and can send customers or service vehicles to the wrong location. NAP consistency is a core local-ranking factor.
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**Recommendation:**
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Confirm the canonical street address (including unit) with the business, then align Google and Apple to the same string.
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---
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### Finding 3: Hours mismatch between Google and Apple
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**Observation:**
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saturday: Google “Open 24 hours” vs Apple “12:00 AM-12:00 PM”; sunday: Google “Open 24 hours” vs Apple “12:00 AM-12:00 PM”; monday: Google “Open 24 hours” vs Apple “12:00 AM-12:00 PM”; tuesday: Google “Open 24 hours” vs Apple “12:00 AM-12:00 PM”; wednesday: Google “Open 24 hours” vs Apple “12:00 AM-12:00 PM”; thursday: Google “Open 24 hours” vs Apple “12:00 AM-12:00 PM”; friday: Google “Open 24 hours” vs Apple “12:00 AM-12:00 PM”
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**Impact:**
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Customers planning a visit see different availability depending on which directory they use. Mismatched hours drive no-shows and lost calls at the edge of the workday.
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**Recommendation:**
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Verify actual operating hours with the business. Update the non-authoritative surface to match Google's verified schedule, or correct Google if its hours are inaccurate.
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---
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### Finding 4: Website URL inconsistent across directories
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**Observation:**
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Google lists `https://gilmoreair.com/service-areas/antelope/?utm_source=GBP-listing&utm_medium=organic&utm_campaign=antelope-ca`. Apple Maps lists `https://gilmoreair.com`.
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**Impact:**
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Divergent website URLs split SEO equity and distort analytics attribution; link signals may not consolidate on the canonical domain.
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**Recommendation:**
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Point every directory at the canonical website URL (https, no tracking parameters) and consolidate redirects so link equity consolidates on one domain.
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---
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### Finding 5: Average rating 3.6 — below 4.0 threshold
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**Observation:**
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Blended average is **3.65** (Google 4.8, Apple 2.5) — below the 4.0 trust threshold.
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**Impact:**
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A sub-4.0 average is below the trust threshold for most local verticals and suppresses click-through in the local pack regardless of review volume.
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**Recommendation:**
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Review the lower-rated reviews for recurring service issues; respond publicly to negative reviews and prioritize the service gaps they describe.
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---
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### Finding 6: Website listed on GBP but unreachable at audit time
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**Observation:**
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GBP website='https://gilmoreair.com/service-areas/antelope/?utm_source=GBP-listing&utm_medium=organic&utm_campaign=antelope-ca' — surface blocked; documented limitation per process §4
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**Impact:**
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Without a website, the business cedes its owned property: no service pages, no schema, no conversion path beyond a phone call. AI search surfaces increasingly require a website to cite.
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**Recommendation:**
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Stand up (or link on GBP) a business website with service pages, contact details, and LocalBusiness schema.
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---
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### Finding 7: Rating varies by 2.3 across surfaces (range: 2.5–4.8)
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**Observation:**
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Google shows **4.8** ★ while Apple Maps shows **2.5** ★.
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**Impact:**
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A rating spread across surfaces undermines the consistency signal local search relies on and can suppress the lower-rated surface in results.
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**Recommendation:**
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Verify which rating is current; the stale surface usually reflects an unmanaged listing that has stopped receiving reviews.
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---
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### Finding 8: No business description found on any surface
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**Observation:**
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no description on any checked surface — weakens local-pack snippet
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**Impact:**
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An empty description leaves the local-pack snippet to algorithmic default and forfeits the business's own service language in search results.
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**Recommendation:**
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Write a 2-3 sentence GBP description covering services, service area, and differentiators.
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---
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## Data Limitations
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This audit ran without authenticated access to the business's listings. Known ceilings:
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- **Review text and dates** were not captured; ratings and counts only.
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- **Bing Places** is bot-walled for headless capture in most runs; where it shows ✗ above, that surface is excluded from this audit, not verified.
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- This is a **point-in-time snapshot**; directory data changes after the audit date.
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*Prepared under the VeriPath beta audit process v1.1. Findings reflect reviewed engine output; format-level discrepancies were normalized before inclusion.*
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