veripath/docs/validation/2026-08-15-golden-hills-family-dental/findings.md

# Audit Findings — Golden Hills Family Dental

**Generated:** 2026-08-15 13:57 UTC
**Sources checked:** google_business_profile, apple_maps, website
**Rating:** 5.0 | **Reviews:** 283

## Severity Summary

| Severity | Count |
|----------|-------|
| 🟥 Immediate | 3 |
| 🟧 High | 1 |
| 🟨 Medium | 3 |
| 🟩 Enhancement | 3 |
| **Total** | **10** |

## Findings

### Finding #1: Phone number inconsistent across 1 surface(s)

- **Severity:** 🟥 Immediate
- **Category:** Digital Identity
- **Recommendation:** Standardize phone format across all directories. GBP is authoritative.
- **Evidence:** ```json
{
  "google": "(916) 939-0889",
  "apple": "+1 (916) 939-0889",
  "website": "6389012842"
}
```

### Finding #2: Address inconsistent across 1 surface(s)

- **Severity:** 🟥 Immediate
- **Category:** Digital Identity
- **Recommendation:** Standardize exact address format. GBP address is authoritative.
- **Evidence:** ```json
{
  "google": "1010 White Rock Rd #500, El Dorado Hills, CA 95762",
  "apple": "1010 White Rock Rd, Unit 500, El Dorado Hills, CA  95762"
}
```

### Finding #3: Hours mismatch on 5 day(s) — GBP is authoritative

- **Severity:** 🟥 Immediate
- **Category:** Google Business
- **Recommendation:** Correct hours on non-GBP surfaces to match GBP. Mismatched hours cause customer complaints and trust loss.
- **Evidence:** ```json
[
  {
    "day": "monday",
    "google": "8 AM-5 PM",
    "apple_maps": "8:00 AM-5:00 PM"
  },
  {
    "day": "tuesday",
    "google": "8 AM-5 PM",
    "apple_maps": "8:00 AM-5:00 PM"
  },
  {
    "day": "wednesday",
    "google": "8 AM-5 PM",
    "apple_maps": "8:00 AM-5:00 PM"
  },
  {
    "day": "thursday",
    "google": "8 AM-5 PM",
    "apple_maps": "8:00 AM-5:00 PM"
  },
  {
    "day": "friday",
    "google": "8 AM-1 PM",
    "apple_maps": "8:00 AM-1:00 PM"
  }
]
```

### Finding #4: No JSON-LD schema found on website

- **Severity:** 🟧 High
- **Category:** Technical SEO
- **Recommendation:** Add LocalBusiness/BeautySalon JSON-LD schema. Critical for rich results and local ranking.
- **Evidence:** ```json
{
  "url": "http://www.goldenhillsfamilydental.net/",
  "has_jsonld": false
}
```

### Finding #5: Review count varies by 242 across surfaces

- **Severity:** 🟨 Medium
- **Category:** Reviews
- **Recommendation:** Large review count gaps suggest some surfaces have stale or merged data. Verify listing ownership.
- **Evidence:** ```json
{
  "google": 283,
  "apple": 41
}
```

### Finding #6: Cannot determine review recency — no dates available in samples

- **Severity:** 🟨 Medium
- **Category:** Reviews
- **Recommendation:** Review date data is not available from current surfaces. Monitor via GBP dashboard directly.
- **Evidence:** ```json
{
  "sources_with_dates": []
}
```

### Finding #7: Category varies across surfaces: cosmetic dentist, health care

- **Severity:** 🟨 Medium
- **Category:** Digital Identity
- **Recommendation:** Align primary category across all directories. GBP primary category is the ranking driver.
- **Evidence:** ```json
{
  "google": "cosmetic dentist",
  "apple": "health care"
}
```

### Finding #8: Only 0% of sample reviews mention specific services or practitioners

- **Severity:** 🟩 Enhancement
- **Category:** Reviews
- **Recommendation:** Encourage detailed reviews mentioning services and staff. Specific reviews rank higher and convert better.
- **Evidence:** ```json
{
  "sample_size": 3,
  "specific_count": 0
}
```

### Finding #9: Price level not set on GBP or Apple Maps

- **Severity:** 🟩 Enhancement
- **Category:** Content
- **Recommendation:** Set price level ($–$$$$) on GBP. Helps users self-select and improves relevance.

### Finding #10: No Open Graph tags on website

- **Severity:** 🟩 Enhancement
- **Category:** Technical SEO
- **Recommendation:** Add OG tags for proper link preview on social media and messaging apps.
- **Evidence:** ```json
{
  "url": "http://www.goldenhillsfamilydental.net/"
}
```

## Failed Surfaces

- ❌ `bing_places` — no data returned