veripath/docs/validation/2026-08-15-golden-hills-family-dental/findings.md

Audit Findings — Golden Hills Family Dental

Generated: 2026-08-15 13:57 UTC Sources checked: google_business_profile, apple_maps, website Rating: 5.0 | Reviews: 283

Severity Summary

Severity	Count
🟥 Immediate	3
🟧 High	1
🟨 Medium	3
🟩 Enhancement	3
Total	10

Findings

Finding #1: Phone number inconsistent across 1 surface(s)

• Severity: 🟥 Immediate
• Category: Digital Identity
• Recommendation: Standardize phone format across all directories. GBP is authoritative.
• Evidence: ```json { "google": "(916) 939-0889", "apple": "+1 (916) 939-0889", "website": "6389012842" }

### Finding #2: Address inconsistent across 1 surface(s)

- **Severity:** 🟥 Immediate
- **Category:** Digital Identity
- **Recommendation:** Standardize exact address format. GBP address is authoritative.
- **Evidence:** ```json
{
  "google": "1010 White Rock Rd #500, El Dorado Hills, CA 95762",
  "apple": "1010 White Rock Rd, Unit 500, El Dorado Hills, CA  95762"
}

Finding #3: Hours mismatch on 5 day(s) — GBP is authoritative

• Severity: 🟥 Immediate
• Category: Google Business
• Recommendation: Correct hours on non-GBP surfaces to match GBP. Mismatched hours cause customer complaints and trust loss.
• Evidence: ```json [ { "day": "monday", "google": "8 AM-5 PM", "apple_maps": "8:00 AM-5:00 PM" }, { "day": "tuesday", "google": "8 AM-5 PM", "apple_maps": "8:00 AM-5:00 PM" }, { "day": "wednesday", "google": "8 AM-5 PM", "apple_maps": "8:00 AM-5:00 PM" }, { "day": "thursday", "google": "8 AM-5 PM", "apple_maps": "8:00 AM-5:00 PM" }, { "day": "friday", "google": "8 AM-1 PM", "apple_maps": "8:00 AM-1:00 PM" } ]

### Finding #4: No JSON-LD schema found on website

- **Severity:** 🟧 High
- **Category:** Technical SEO
- **Recommendation:** Add LocalBusiness/BeautySalon JSON-LD schema. Critical for rich results and local ranking.
- **Evidence:** ```json
{
  "url": "http://www.goldenhillsfamilydental.net/",
  "has_jsonld": false
}

Finding #5: Review count varies by 242 across surfaces

• Severity: 🟨 Medium
• Category: Reviews
• Recommendation: Large review count gaps suggest some surfaces have stale or merged data. Verify listing ownership.
• Evidence: ```json { "google": 283, "apple": 41 }

### Finding #6: Cannot determine review recency — no dates available in samples

- **Severity:** 🟨 Medium
- **Category:** Reviews
- **Recommendation:** Review date data is not available from current surfaces. Monitor via GBP dashboard directly.
- **Evidence:** ```json
{
  "sources_with_dates": []
}

Finding #7: Category varies across surfaces: cosmetic dentist, health care

• Severity: 🟨 Medium
• Category: Digital Identity
• Recommendation: Align primary category across all directories. GBP primary category is the ranking driver.
• Evidence: ```json { "google": "cosmetic dentist", "apple": "health care" }

### Finding #8: Only 0% of sample reviews mention specific services or practitioners

- **Severity:** 🟩 Enhancement
- **Category:** Reviews
- **Recommendation:** Encourage detailed reviews mentioning services and staff. Specific reviews rank higher and convert better.
- **Evidence:** ```json
{
  "sample_size": 3,
  "specific_count": 0
}

Finding #9: Price level not set on GBP or Apple Maps

• Severity: 🟩 Enhancement
• Category: Content
• Recommendation: Set price level (–$$$) on GBP. Helps users self-select and improves relevance.

Finding #10: No Open Graph tags on website

• Severity: 🟩 Enhancement
• Category: Technical SEO
• Recommendation: Add OG tags for proper link preview on social media and messaging apps.
• Evidence: ```json { "url": "http://www.goldenhillsfamilydental.net/" }

## Failed Surfaces

- ❌ `bing_places` — no data returned