veripath/docs/validation/2026-08-15-diamond-springs-dental/findings.md

# Audit Findings — Diamond Springs Dental Center

**Generated:** 2026-08-15 13:56 UTC
**Sources checked:** google_business_profile, apple_maps, website
**Rating:** 3.4 | **Reviews:** 49

## Severity Summary

| Severity | Count |
|----------|-------|
| 🟥 Immediate | 4 |
| 🟧 High | 2 |
| 🟨 Medium | 3 |
| 🟩 Enhancement | 2 |
| **Total** | **11** |

## Findings

### Finding #1: Phone number inconsistent across 2 surface(s)

- **Severity:** 🟥 Immediate
- **Category:** Digital Identity
- **Recommendation:** Standardize phone format across all directories. GBP is authoritative.
- **Evidence:** ```json
{
  "google": "(530) 291-1888",
  "apple": "+1 (530) 344-0290",
  "website": "551-0858478"
}
```

### Finding #2: Address inconsistent across 1 surface(s)

- **Severity:** 🟥 Immediate
- **Category:** Digital Identity
- **Recommendation:** Standardize exact address format. GBP address is authoritative.
- **Evidence:** ```json
{
  "google": "6400 Pleasant Valley Rd, El Dorado, CA 95623",
  "apple": "493 Pleasant Valley Rd, Ste 110, Diamond Springs, CA  95619"
}
```

### Finding #3: Hours mismatch on 4 day(s) — GBP is authoritative

- **Severity:** 🟥 Immediate
- **Category:** Google Business
- **Recommendation:** Correct hours on non-GBP surfaces to match GBP. Mismatched hours cause customer complaints and trust loss.
- **Evidence:** ```json
[
  {
    "day": "monday",
    "google": "8 AM-5 PM",
    "apple_maps": "8:00 AM-5:00 PM"
  },
  {
    "day": "tuesday",
    "google": "8 AM-5 PM",
    "apple_maps": "8:00 AM-5:00 PM"
  },
  {
    "day": "wednesday",
    "google": "8 AM-5 PM",
    "apple_maps": "8:00 AM-5:00 PM"
  },
  {
    "day": "thursday",
    "google": "8 AM-5 PM",
    "apple_maps": "8:00 AM-5:00 PM"
  }
]
```

### Finding #4: Average rating 3.3 — below 4.0 threshold

- **Severity:** 🟥 Immediate
- **Category:** Reviews
- **Recommendation:** Address negative reviews, request new reviews from satisfied customers. Below 4.0 is a strong conversion blocker.
- **Evidence:** ```json
{
  "average": 3.35,
  "by_source": {
    "google": 3.4,
    "apple": 3.3
  }
}
```

### Finding #5: Website URL inconsistent across 1 surface(s)

- **Severity:** 🟧 High
- **Category:** Digital Identity
- **Recommendation:** Use one canonical URL (prefer HTTPS, no www) across all directories.
- **Evidence:** ```json
{
  "google": "https://www.diamondspringsdental.com/",
  "apple": "http://www.diamondspringsdental.com"
}
```

### Finding #6: No JSON-LD schema found on website

- **Severity:** 🟧 High
- **Category:** Technical SEO
- **Recommendation:** Add LocalBusiness/BeautySalon JSON-LD schema. Critical for rich results and local ranking.
- **Evidence:** ```json
{
  "url": "https://www.diamondspringsdental.com/",
  "has_jsonld": false
}
```

### Finding #7: Review count varies by 21 across surfaces

- **Severity:** 🟨 Medium
- **Category:** Reviews
- **Recommendation:** Large review count gaps suggest some surfaces have stale or merged data. Verify listing ownership.
- **Evidence:** ```json
{
  "google": 49,
  "apple": 28
}
```

### Finding #8: Cannot determine review recency — no dates available in samples

- **Severity:** 🟨 Medium
- **Category:** Reviews
- **Recommendation:** Review date data is not available from current surfaces. Monitor via GBP dashboard directly.
- **Evidence:** ```json
{
  "sources_with_dates": []
}
```

### Finding #9: Category varies across surfaces: dental clinic, health care

- **Severity:** 🟨 Medium
- **Category:** Digital Identity
- **Recommendation:** Align primary category across all directories. GBP primary category is the ranking driver.
- **Evidence:** ```json
{
  "google": "dental clinic",
  "apple": "health care"
}
```

### Finding #10: Only 0% of sample reviews mention specific services or practitioners

- **Severity:** 🟩 Enhancement
- **Category:** Reviews
- **Recommendation:** Encourage detailed reviews mentioning services and staff. Specific reviews rank higher and convert better.
- **Evidence:** ```json
{
  "sample_size": 3,
  "specific_count": 0
}
```

### Finding #11: Price level not set on GBP or Apple Maps

- **Severity:** 🟩 Enhancement
- **Category:** Content
- **Recommendation:** Set price level ($–$$$$) on GBP. Helps users self-select and improves relevance.

## Failed Surfaces

- ❌ `bing_places` — no data returned