veripath/docs/validation/2026-08-15-diamond-springs-dental/findings.md

Audit Findings — Diamond Springs Dental Center

Generated: 2026-08-15 13:56 UTC Sources checked: google_business_profile, apple_maps, website Rating: 3.4 | Reviews: 49

Severity Summary

Severity	Count
🟥 Immediate	4
🟧 High	2
🟨 Medium	3
🟩 Enhancement	2
Total	11

Findings

Finding #1: Phone number inconsistent across 2 surface(s)

• Severity: 🟥 Immediate
• Category: Digital Identity
• Recommendation: Standardize phone format across all directories. GBP is authoritative.
• Evidence: ```json { "google": "(530) 291-1888", "apple": "+1 (530) 344-0290", "website": "551-0858478" }

### Finding #2: Address inconsistent across 1 surface(s)

- **Severity:** 🟥 Immediate
- **Category:** Digital Identity
- **Recommendation:** Standardize exact address format. GBP address is authoritative.
- **Evidence:** ```json
{
  "google": "6400 Pleasant Valley Rd, El Dorado, CA 95623",
  "apple": "493 Pleasant Valley Rd, Ste 110, Diamond Springs, CA  95619"
}

Finding #3: Hours mismatch on 4 day(s) — GBP is authoritative

• Severity: 🟥 Immediate
• Category: Google Business
• Recommendation: Correct hours on non-GBP surfaces to match GBP. Mismatched hours cause customer complaints and trust loss.
• Evidence: ```json [ { "day": "monday", "google": "8 AM-5 PM", "apple_maps": "8:00 AM-5:00 PM" }, { "day": "tuesday", "google": "8 AM-5 PM", "apple_maps": "8:00 AM-5:00 PM" }, { "day": "wednesday", "google": "8 AM-5 PM", "apple_maps": "8:00 AM-5:00 PM" }, { "day": "thursday", "google": "8 AM-5 PM", "apple_maps": "8:00 AM-5:00 PM" } ]

### Finding #4: Average rating 3.3 — below 4.0 threshold

- **Severity:** 🟥 Immediate
- **Category:** Reviews
- **Recommendation:** Address negative reviews, request new reviews from satisfied customers. Below 4.0 is a strong conversion blocker.
- **Evidence:** ```json
{
  "average": 3.35,
  "by_source": {
    "google": 3.4,
    "apple": 3.3
  }
}

Finding #5: Website URL inconsistent across 1 surface(s)

• Severity: 🟧 High
• Category: Digital Identity
• Recommendation: Use one canonical URL (prefer HTTPS, no www) across all directories.
• Evidence: ```json { "google": "https://www.diamondspringsdental.com/", "apple": "http://www.diamondspringsdental.com" }

### Finding #6: No JSON-LD schema found on website

- **Severity:** 🟧 High
- **Category:** Technical SEO
- **Recommendation:** Add LocalBusiness/BeautySalon JSON-LD schema. Critical for rich results and local ranking.
- **Evidence:** ```json
{
  "url": "https://www.diamondspringsdental.com/",
  "has_jsonld": false
}

Finding #7: Review count varies by 21 across surfaces

• Severity: 🟨 Medium
• Category: Reviews
• Recommendation: Large review count gaps suggest some surfaces have stale or merged data. Verify listing ownership.
• Evidence: ```json { "google": 49, "apple": 28 }

### Finding #8: Cannot determine review recency — no dates available in samples

- **Severity:** 🟨 Medium
- **Category:** Reviews
- **Recommendation:** Review date data is not available from current surfaces. Monitor via GBP dashboard directly.
- **Evidence:** ```json
{
  "sources_with_dates": []
}

Finding #9: Category varies across surfaces: dental clinic, health care

• Severity: 🟨 Medium
• Category: Digital Identity
• Recommendation: Align primary category across all directories. GBP primary category is the ranking driver.
• Evidence: ```json { "google": "dental clinic", "apple": "health care" }

### Finding #10: Only 0% of sample reviews mention specific services or practitioners

- **Severity:** 🟩 Enhancement
- **Category:** Reviews
- **Recommendation:** Encourage detailed reviews mentioning services and staff. Specific reviews rank higher and convert better.
- **Evidence:** ```json
{
  "sample_size": 3,
  "specific_count": 0
}

Finding #11: Price level not set on GBP or Apple Maps

• Severity: 🟩 Enhancement
• Category: Content
• Recommendation: Set price level (–$$$) on GBP. Helps users self-select and improves relevance.

Failed Surfaces

• ❌ bing_places — no data returned