veripath/docs/validation/2026-08-14-superior-hvac-plumbing/findings.md

Audit Findings — superior plumbing,heating and air conditioning

Generated: 2026-08-14 20:31 UTC Sources checked: google_business_profile, apple_maps, bing_places, website Rating: 2.7 | Reviews: 57

Severity Summary

Severity	Count
🟥 Immediate	4
🟧 High	4
🟨 Medium	3
🟩 Enhancement	1
Total	12

Findings

Finding #1: Phone number inconsistent across 2 surface(s)

• Severity: 🟥 Immediate
• Category: Digital Identity
• Recommendation: Standardize phone format across all directories. GBP is authoritative.
• Evidence: ```json { "google": "(909) 319-0746", "apple": "+1 (916) 316-5708", "bing": "(215) 416-6557", "website": "9093190746" }

### Finding #2: Address inconsistent across 1 surface(s)

- **Severity:** 🟥 Immediate
- **Category:** Digital Identity
- **Recommendation:** Standardize exact address format. GBP address is authoritative.
- **Evidence:** ```json
{
  "google": "6331 Haven Ave, Rancho Cucamonga, CA 91737",
  "apple": "1150 Sibley St, Folsom, CA  95630"
}

Finding #3: Hours mismatch on 7 day(s) — GBP is authoritative

• Severity: 🟥 Immediate
• Category: Google Business
• Recommendation: Correct hours on non-GBP surfaces to match GBP. Mismatched hours cause customer complaints and trust loss.
• Evidence: ```json [ { "day": "friday", "google": "7 AM-7 PM", "apple_maps": "9:00 AM-12:00 PM" }, { "day": "saturday", "google": "7 AM-7 PM", "apple_maps": "10:00 AM-6:00 PM" }, { "day": "sunday", "google": "Closed", "apple_maps": "10:00 AM-5:00 PM" }, { "day": "monday", "google": "7 AM-7 PM", "apple_maps": "9:00 AM-9:00 PM" }, { "day": "tuesday", "google": "7 AM-7 PM", "apple_maps": "9:00 AM-9:00 PM" }, { "day": "wednesday", "google": "7 AM-7 PM", "apple_maps": "9:00 AM-9:00 PM" }, { "day": "thursday", "google": "7 AM-7 PM", "apple_maps": "9:00 AM-9:00 PM" } ]

### Finding #4: Average rating 3.6 — below 4.0 threshold

- **Severity:** 🟥 Immediate
- **Category:** Reviews
- **Recommendation:** Address negative reviews, request new reviews from satisfied customers. Below 4.0 is a strong conversion blocker.
- **Evidence:** ```json
{
  "average": 3.6,
  "by_source": {
    "google": 2.7,
    "bing": 4.5
  }
}

Finding #5: Website URL inconsistent across 1 surface(s)

• Severity: 🟧 High
• Category: Digital Identity
• Recommendation: Use one canonical URL (prefer HTTPS, no www) across all directories.
• Evidence: ```json { "google": "https://www.superiorplumbingac.com/", "apple": "https://www.yelp.com/biz/w-and-t-hvac-and-plumbing-solutions-folsom-3" }

### Finding #6: Rating varies by 1.8 across surfaces (range: 2.7–4.5)

- **Severity:** 🟧 High
- **Category:** Reviews
- **Recommendation:** Investigate why some surfaces show different ratings. May indicate stale data or mixed-up business listings.
- **Evidence:** ```json
{
  "google": 2.7,
  "bing": 4.5
}

Finding #7: Most recent review is 301 days old — no fresh review signal

• Severity: 🟧 High
• Category: Reviews
• Recommendation: No recent reviews = no social proof for new visitors. Implement review request workflow post-appointment.
• Evidence: ```json { "newest_review_date": "Oct 17, 2025", "days_ago": 301 }

### Finding #8: No JSON-LD schema found on website

- **Severity:** 🟧 High
- **Category:** Technical SEO
- **Recommendation:** Add LocalBusiness/BeautySalon JSON-LD schema. Critical for rich results and local ranking.
- **Evidence:** ```json
{
  "url": "https://www.superiorplumbingac.com/",
  "has_jsonld": false
}

Finding #9: Review count varies by 47 across surfaces

• Severity: 🟨 Medium
• Category: Reviews
• Recommendation: Large review count gaps suggest some surfaces have stale or merged data. Verify listing ownership.
• Evidence: ```json { "google": 57, "bing": 10 }

### Finding #10: Category varies across surfaces: consumer sector, home service, plumber

- **Severity:** 🟨 Medium
- **Category:** Digital Identity
- **Recommendation:** Align primary category across all directories. GBP primary category is the ranking driver.
- **Evidence:** ```json
{
  "google": "plumber",
  "apple": "consumer sector",
  "bing": "home service"
}

Finding #11: No canonical URL tag on website

• Severity: 🟨 Medium
• Category: Technical SEO
• Recommendation: Add to prevent duplicate content issues.
• Evidence: ```json { "url": "https://www.superiorplumbingac.com/" }

### Finding #12: Price level not set on GBP or Apple Maps

- **Severity:** 🟩 Enhancement
- **Category:** Content
- **Recommendation:** Set price level ($–$$$$) on GBP. Helps users self-select and improves relevance.