34 lines
631 B
Markdown
34 lines
631 B
Markdown
# Use Case 01: Ashley — Salon Owner
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## Profile
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| Field | Value |
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| Name | Ashley |
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| Business | Salon |
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| Employees | 5 |
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| Revenue Driver | Appointments |
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| Primary Goal | Keep chairs full |
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| Digital Maturity | Medium |
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## Problems
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- Inconsistent bookings
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- Weak Google visibility
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- Not enough reviews
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- Poor social consistency
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- Doesn't know what competitors are doing
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## Success Metrics
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- More bookings
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- More repeat customers
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- More Google reviews
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- Better local ranking
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## Desired Hermes Outcomes
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- Review monitoring
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- Competitor tracking
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- Google Business Profile recommendations
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- Monthly growth roadmap |