tonyjbala
bf4cc78732
Reviewer disposition pass applied per locked process v1.0 (docs/operations/beta-audit-process.md): - Each run: raw capture, findings.json, findings.md, REPORT-final.md (customer-facing), VALIDATION.md (reviewer dispositions) - Normalized format false-positives (+1 prefix, #N vs Ste N, 8AM vs 8:00AM, 1800 scraper parse glitch) - Material: 28 across batch (phone mismatches, NAP address conflicts, hours divergences, missing LocalBusiness schema, missing website) - Verification-pending items separated from material findings; no surface presented without evidence
103 lines
4.2 KiB
Markdown
103 lines
4.2 KiB
Markdown
# AirTech Pros
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## Online Presence Audit
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**Location:** Sacramento, CA
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**Vertical:** HVAC
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**Audit date:** 15 August 2026
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**Prepared for:** AirTech Pros
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**Prepared by:** VeriPath
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---
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## Executive Summary
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We audited AirTech Pros across its primary online surfaces: Google Business Profile, Apple Maps, and the business website. The business shows 4.8 ★ across 1,121 Google reviews.
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**5 material integrity issues were identified:**
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1. Phone numbers are inconsistent across directories.
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2. Address details differ between Google and Apple.
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3. Business hours are inconsistent between Google and Apple.
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4. The website URL does not align across directories.
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5. The website lacks LocalBusiness structured data.
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---
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## Surfaces Reviewed
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| Surface | Status | Rating | Reviews |
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|---------|--------|--------|---------|
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| Google Business Profile | ✓ | 4.8 ★ | 1,121 |
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| Apple Maps | ✓ | No rating | No reviews |
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| Website | ✓ | — | — |
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---
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## Findings
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### Finding 1: Phone number inconsistent across directories
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**Observation:**
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Google lists **(530) 303-2225**. Apple lists **+1 (916) 930-0010**.
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**Impact:**
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Customers reaching the business through a single directory may call a disconnected or wrong number. Inconsistent NAP (name-address-phone) signals reduce local search ranking across all surfaces.
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**Recommendation:**
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Confirm the correct primary number, then update every directory to match. Keep the verified number identical across Google, Apple, and the website.
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---
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### Finding 2: Address inconsistent across directories
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**Observation:**
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Google lists “10210 Systems Pkwy #370, Sacramento, CA 95827”. Apple Maps lists “4961 Windplay Dr, El Dorado Hills, CA 95762”.
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**Impact:**
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Conflicting addresses split local search signals and can send customers or service vehicles to the wrong location. NAP consistency is a core local-ranking factor.
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**Recommendation:**
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Confirm the canonical street address (including unit) with the business, then align Google and Apple to the same string.
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---
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### Finding 3: Hours mismatch between Google and Apple
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**Observation:**
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saturday: Google “Open 24 hours” vs Apple “12:00 AM-12:00 PM”; sunday: Google “Open 24 hours” vs Apple “12:00 AM-12:00 PM”; monday: Google “Open 24 hours” vs Apple “12:00 AM-12:00 PM”; tuesday: Google “Open 24 hours” vs Apple “12:00 AM-12:00 PM”; wednesday: Google “Open 24 hours” vs Apple “12:00 AM-12:00 PM”; thursday: Google “Open 24 hours” vs Apple “12:00 AM-12:00 PM”; friday: Google “Open 24 hours” vs Apple “12:00 AM-12:00 PM”
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**Impact:**
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Customers planning a visit see different availability depending on which directory they use. Mismatched hours drive no-shows and lost calls at the edge of the workday.
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**Recommendation:**
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Verify actual operating hours with the business. Update the non-authoritative surface to match Google's verified schedule, or correct Google if its hours are inaccurate.
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---
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### Finding 4: Website URL inconsistent across directories
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**Observation:**
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Google lists `https://airtechpros.com/?utm_source=google&utm_medium=organic&utm_campaign=gbp`. Apple Maps lists `http://teamairtech.com/`.
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**Impact:**
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Divergent website URLs split SEO equity and distort analytics attribution; link signals may not consolidate on the canonical domain.
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**Recommendation:**
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Point every directory at the canonical website URL (https, no tracking parameters) and consolidate redirects so link equity consolidates on one domain.
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---
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### Finding 5: JSON-LD present but no LocalBusiness type
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**Observation:**
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schema at https://airtechpros.com/?utm_source=google&utm_medium=organic&utm_campaign=gbp lacks LocalBusiness/Dentist/Plumber type — AI/structured data can't classify the business
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**Impact:**
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Without LocalBusiness structured data, AI assistants and structured search cannot reliably classify or cite the business's services, hours, and area served.
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**Recommendation:**
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Add LocalBusiness JSON-LD (Dentist/Plumber/Contractor type) with name, address, phone, hours, and areaServed.
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---
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*Prepared under the VeriPath beta audit process v1.0. Findings reflect reviewed engine output; format-level discrepancies were normalized before inclusion.*
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