61 lines
6.7 KiB
Markdown
61 lines
6.7 KiB
Markdown
# Bizl FAQ
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URL: https://bizl.com/faq
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Extracted: 2026-08-09
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## Core Messaging / Positioning
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- "Everything you need to know about AI visibility, our service, pricing, and what to expect."
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- FAQ is the de-facto pricing + methodology + proof page (more complete than the pricing page).
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- Recurring reassurance themes: transparency, no black box, cancel anytime, 14-day guarantee, "we do the work, you read the report."
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## Key Claims & Stats
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- Five AI engines tracked: ChatGPT (OpenAI), Gemini (Google), Perplexity, Claude (Anthropic), Grok (xAI) + Google AI Overviews.
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- **AI Visibility Score:** 0–100; calculated by "running 240 targeted prompts across all five AI engines." Bands: 0–30 critical, 30–60 developing, 60–100 strong. "Most local businesses start between 10 and 35" on first audit; "After 90 days with Bizl, most reach 60 to 80."
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- **240 prompts** run across 5 engines for the audit.
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- **120+ directories** for citation consistency (NAP). Also "300+ directories" cited on homepage/how-it-works for submissions. (INCONSISTENCY: 120+ vs 300+ directories — see flag.)
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- **70% of ChatGPT's local business data comes from Foursquare** (repeated multiple times; "most local businesses have never claimed or optimized" Foursquare).
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- Score bands / timeline: first improvements 14–21 days; meaningful improvement 30–60 days; "3 to 5 times increase in total AI mentions is typical within 90 days."
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- Stay Found typical 90-day results: "AI Visibility Score improving from 15–35 up to 55–80, ChatGPT mention rate from under 10% to over 40%, 120+ citations built and verified, GBP fully optimized."
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- Foursquare verification "within 48 hours" can trigger early ChatGPT improvements.
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- Free audit: enter name/city/category → 240 prompts across 5 engines, audit vs 120 directories, schema/GBP check, competitor compare, 4-min result, includes score + per-engine breakdown + revenue impact estimate. No credit card.
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- Onboarding timeline: Foursquare claimed within 48 hrs; schema installed within 7 days; GBP fully optimized within 2–3 weeks; first monthly report at 30-day mark.
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- Pricing (full detail here): Get Found $1,995 one-time; Stay Found $1,995 first month then $995/month; Custom = contact for quote (multi-location). All include 14-day money-back.
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- Stay Found includes: weekly scans across 5 engines, done-for-you 120+ citations with verified NAP, LocalBusiness + industry schema install, full GBP optimization (services, Q&As, AI-readable fields), up to 7 competitor businesses tracked, monthly report. "$995 per month."
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- Competitor tracking: free audit shows top 3; Stay Found tracks up to 7; Custom up to 10.
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- Guarantee: 14-day money-back on all plans. If score not improving after 60 days of Stay Found, they audit/reprioritize fixes (no free-work clause stated here, unlike homepage's "30% mention lift" promise).
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- Geographies: US, Canada, UK currently.
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- Schema is "small JSON-LD script tag… invisible to visitors, no effect on page load." Validated before install.
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- "AI search converts at 14.2%, five times higher than Google" appears on industry pages (not this one, but cross-referenced).
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- FLAG: Unsourced stats throughout — 70% Foursquare, 240 prompts, 14.2% conversion, 3–5x mentions. No methodology citations, no third-party validation. Tier 2/3.
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- FLAG: Directory count inconsistency (120+ for citation audit/consistency vs 300+ for submission). Ambiguous whether the network is 120 or 300.
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## Offer / Pricing Details (if applicable)
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- Get Found: $1,995 one-time (audit + citations + schema + GBP across 5 engines).
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- Stay Found: $1,995 first month, then $995/month (everything in Get Found + weekly monitoring + monthly re-optimization + up to 7 competitors). Cancel anytime.
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- Custom: tailored for multi-location/franchise; contact for quote. Manages up to 5 locations with individual dashboards; enterprise for more.
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- Credits (separate, self-serve): for scanning only; never expire; auto-refund on failed scans. Monthly plans include scanning + execution.
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- "No setup fee, no onboarding charge, no hidden costs. Stripe handles payments."
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- 14-day money-back guarantee on all plans; after 14 days non-refundable but cancel to stop future billing.
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## Process / How It Works
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- Free audit (4 min) → Foursquare claim (48 hr) → citation submissions → schema install (7 days) → GBP optimization (2–3 wks) → weekly scans + monthly plain-English PDF report.
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- Client effort: "Very little" — limited website access for schema (header tag), temporary GBP access; both under 10 min setup. Then "read your monthly report."
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- Report contents: every citation submitted + status, score before/after, per-engine mention rates, competitor score changes, every GBP/schema change. "Designed to be read in five minutes."
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- 240 real prompts run weekly on Stay Found for genuine week-over-week change (vs modeled estimate).
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## Notable Strengths or Patterns
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- FAQ doubles as the real pricing + proof + methodology page — compensates for thin pricing page.
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- Heavy risk reversal: 14-day guarantee, cancel-anytime, no hidden costs, auto-refund credits.
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- "Plain-English, five-minute" report counters the black-box fear explicitly.
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- Strong objection-handling: works-alongside-existing-SEO-agency, new-business-ok, reviews-alone-insufficient, schema-doesn't-slow-site.
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- Uses concrete numbers (240 prompts, 120+ dirs, 48 hr Foursquare) to project rigor even when unsourced.
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## Notes for Digital Operations Partner
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- **Silent Customer Loss:** Explicitly framed — "comparison of which searches you are losing and to whom," competitor-gap data shows "exactly which searches you are losing." Directly mirrors DOP's discovery-failure lens.
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- **Evidence quality:** This is where Bizl's weakest evidence lives. 70% Foursquare, 240 prompts, 3–5x mentions, 14.2% conversion — all asserted, none sourced. DOP should cite methodology/sources to beat this.
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- **Human supervision vs black-box:** Bizl explicitly says client "never has to learn what schema is or how Foursquare works" — pure done-for-you. DOP's human-supervised + client-approval model is the counter-position; Bizl's "you do nothing" can be framed as disempowering vs DOP's partnership.
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- **PoC-style entry:** Free 4-min audit (no card) is the PoC hook → Get Found ($1,995) → Stay Found ($995/mo) → Custom. Clean Cold-Audit→PoC→Retainer analogue.
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- **Conversion patterns:** 14-day guarantee + cancel-anytime + no hidden costs + auto-refund + "we grow on referrals not lock-in" (retention-not-lock-in messaging). DOP can mirror the lock-in-free positioning honestly.
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- **Inconsistency to exploit:** 120+ vs 300+ directory claim and the homepage's "30% lift" clause absent here — DOP can position as more internally consistent / honest about scope.
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