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veripath/docs/use-cases/03-sarah-med-spa.md
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# Use Case 03: Sarah — The Med Spa Owner
## Profile
| Field | Value |
|---|---|
| Name | Sarah |
| Business | Medical Spa |
| Employees | 12 |
## Problems
- Heavy local competition
- High customer acquisition cost
- Reputation-sensitive business
## Success Metrics
- Better reviews
- More consultations
- Higher visibility
## Desired Hermes Outcomes
- Reputation tracking
- Competitor promotions monitoring
- Service page recommendations
- Social content opportunities