tonyjbala
147 lines
3.6 KiB
Markdown
147 lines
3.6 KiB
Markdown
# Audit Findings — Appleseed Horticulture
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**Generated:** 2026-08-16 01:15 UTC
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**Sources checked:** google_business_profile, apple_maps, website
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**Rating:** 4.9 | **Reviews:** 84
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## Severity Summary
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| Severity | Count |
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|----------|-------|
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| 🟥 Immediate | 2 |
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| 🟧 High | 1 |
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| 🟨 Medium | 3 |
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| 🟩 Enhancement | 2 |
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| **Total** | **8** |
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## Findings
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### Finding #1: Phone number inconsistent across 1 surface(s)
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- **Severity:** 🟥 Immediate
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- **Category:** Digital Identity
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- **Recommendation:** Standardize phone format across all directories. GBP is authoritative.
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- **Evidence:** ```json
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{
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"google": "(530) 622-5190",
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"apple": "+1 (530) 622-5190",
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"website": "8666666666"
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}
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```
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### Finding #2: Hours mismatch on 7 day(s) — GBP is authoritative
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- **Severity:** 🟥 Immediate
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- **Category:** Google Business
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- **Recommendation:** Correct hours on non-GBP surfaces to match GBP. Mismatched hours cause customer complaints and trust loss.
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- **Evidence:** ```json
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[
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{
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"day": "saturday",
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"google": "10 AM-5 PM",
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"apple_maps": "10:00 AM-4:00 PM"
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},
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{
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"day": "sunday",
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"google": "11 AM-4 PM",
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"apple_maps": "10:00 AM-4:00 PM"
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},
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{
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"day": "monday",
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"google": "9:30 AM-5:30 PM",
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"apple_maps": "9:00 AM-5:1800 PM"
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},
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{
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"day": "tuesday",
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"google": "9:30 AM-5:30 PM",
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"apple_maps": "9:00 AM-5:1800 PM"
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},
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{
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"day": "wednesday",
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"google": "9:30 AM-5:30 PM",
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"apple_maps": "9:00 AM-5:1800 PM"
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},
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{
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"day": "thursday",
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"google": "9:30 AM-5:30 PM",
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"apple_maps": "9:00 AM-5:1800 PM"
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},
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{
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"day": "friday",
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"google": "9:30 AM-5:30 PM",
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"apple_maps": "9:00 AM-5:1800 PM"
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}
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]
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```
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### Finding #3: No JSON-LD schema found on website
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- **Severity:** 🟧 High
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- **Category:** Technical SEO
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- **Recommendation:** Add LocalBusiness/BeautySalon JSON-LD schema. Critical for rich results and local ranking.
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- **Evidence:** ```json
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{
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"url": "https://www.facebook.com/Appleseed-Horticulture-226187400847519/",
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"has_jsonld": false
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}
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```
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### Finding #4: Cannot determine review recency — no dates available in samples
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- **Severity:** 🟨 Medium
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- **Category:** Reviews
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- **Recommendation:** Review date data is not available from current surfaces. Monitor via GBP dashboard directly.
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- **Evidence:** ```json
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{
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"sources_with_dates": []
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}
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```
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### Finding #5: Category varies across surfaces: garden center, shopping
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- **Severity:** 🟨 Medium
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- **Category:** Digital Identity
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- **Recommendation:** Align primary category across all directories. GBP primary category is the ranking driver.
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- **Evidence:** ```json
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{
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"google": "garden center",
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"apple": "shopping"
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}
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```
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### Finding #6: No business description found on any surface
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- **Severity:** 🟨 Medium
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- **Category:** Content
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- **Recommendation:** Add a keyword-rich description to GBP and website. Descriptions improve click-through and category relevance.
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- **Evidence:** ```json
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{
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"surfaces_checked": [
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"google",
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"bing",
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"website"
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]
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}
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```
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### Finding #7: Price level not set on GBP or Apple Maps
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- **Severity:** 🟩 Enhancement
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- **Category:** Content
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- **Recommendation:** Set price level ($–$$$$) on GBP. Helps users self-select and improves relevance.
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### Finding #8: No Open Graph tags on website
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- **Severity:** 🟩 Enhancement
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- **Category:** Technical SEO
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- **Recommendation:** Add OG tags for proper link preview on social media and messaging apps.
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- **Evidence:** ```json
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{
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"url": "https://www.facebook.com/Appleseed-Horticulture-226187400847519/"
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}
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```
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## Failed Surfaces
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- ❌ `bing_places` — no data returned
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