Leonard
394d5dae3f
- report_generate.py: REPORT-final.md + VALIDATION.md from findings + raw capture; per-surface status from summary.surfaces_ok; Data Limitations - report_gate.py: §6 gate scripted (count/evidence/identity/material support); non-zero exit blocks delivery - audit_diff.py: before/after capture comparison -> DELTA.md - audit_pipeline.sh: 2 steps -> 4; collision-safe capture copy (re-runs preserve baseline); relative output dir resolved to absolute - beta-audit-process.md: locked v1.0 -> v1.1 (+ dated decision record) - all 9 runs of the 2026-08-15 batch regenerated + gated (9/9 PASS) - live end-to-end proof: Gilmore re-run, DELTA.md 0 changes (same day)
76 lines
2.8 KiB
Markdown
76 lines
2.8 KiB
Markdown
# Crystal Blue Plumbing Heating & Air
|
|
## Online Presence Audit
|
|
|
|
**Location:** , CA
|
|
**Vertical:** Local Services
|
|
**Audit date:** 14 August 2026
|
|
**Prepared for:** Crystal Blue Plumbing Heating & Air
|
|
**Prepared by:** VeriPath
|
|
|
|
---
|
|
|
|
## Executive Summary
|
|
|
|
We audited Crystal Blue Plumbing Heating & Air across its primary online surfaces: Apple Maps. The business shows 4.2 ★ across 65 Google reviews.
|
|
**2 material integrity issues were identified:**
|
|
|
|
1. No website could be located for this business.
|
|
2. No business description is set on any directory.
|
|
|
|
---
|
|
|
|
## Surfaces Reviewed
|
|
|
|
| Surface | Status | Rating | Reviews |
|
|
|---------|--------|--------|---------|
|
|
| Google Business Profile | ✗ | capture failed — excluded from this audit | — |
|
|
| Apple Maps | ✓ | 4.2 ★ | 65 |
|
|
| Bing Places | ✗ | capture blocked (bot-wall) — excluded, not verified | — |
|
|
| Website | ✗ | not found / unreachable at audit time | — |
|
|
|
|
> **Limitation:** The website could not be reached or located at audit time. A blocked or missing website is itself a customer-path risk: visitors arriving from search cannot engage the business. Reachability should be re-verified; if the block persists, treat it as a material finding in the next run.
|
|
|
|
---
|
|
|
|
## Findings
|
|
|
|
### Finding 1: No website found
|
|
|
|
**Observation:**
|
|
no website listed on Google Business Profile or found on other surfaces
|
|
|
|
**Impact:**
|
|
Without a website, the business cedes its owned property: no service pages, no schema, no conversion path beyond a phone call. AI search surfaces increasingly require a website to cite.
|
|
|
|
**Recommendation:**
|
|
Stand up (or link on GBP) a business website with service pages, contact details, and LocalBusiness schema.
|
|
|
|
---
|
|
|
|
### Finding 2: No business description found on any surface
|
|
|
|
**Observation:**
|
|
no description on any checked surface — weakens local-pack snippet
|
|
|
|
**Impact:**
|
|
An empty description leaves the local-pack snippet to algorithmic default and forfeits the business's own service language in search results.
|
|
|
|
**Recommendation:**
|
|
Write a 2-3 sentence GBP description covering services, service area, and differentiators.
|
|
|
|
---
|
|
|
|
## Verification Pending
|
|
|
|
- **No Google Maps URL found — listing may be unclaimed** — unclassified — reviewer to decide: {}
|
|
|
|
## Data Limitations
|
|
|
|
This audit ran without authenticated access to the business's listings. Known ceilings:
|
|
|
|
- **Review text and dates** were not captured; ratings and counts only.
|
|
- **Bing Places** is bot-walled for headless capture in most runs; where it shows ✗ above, that surface is excluded from this audit, not verified.
|
|
- This is a **point-in-time snapshot**; directory data changes after the audit date.
|
|
|
|
*Prepared under the VeriPath beta audit process v1.1. Findings reflect reviewed engine output; format-level discrepancies were normalized before inclusion.*
|